The eighth season of ‘Love Island’ debuted on ITV2 on Monday night to an average of 2.4million viewers.
The 90-minute episode, which introduced the first eleven “Islanders,” as they are known, peaked at 3.0 million viewers after about thirty minutes, when the contestants were first paired together.
While the numbers were strong, particularly in the coveted 16-34 age bracket (of which 1.1 million watched audiences), the overall average was lower than in recent seasons, according to Broadcast, which reported that the first few episodes both January 2020 and June 2021 aired an average of 2.7 million (corresponding to 13.7% and 12.8% viewer shares, respectively).
Including viewership across PC, mobile and tablet, the number rose to 3 million viewers.
The show also trended on Twitter, where viewers took to the social platform to comment on the contestants, including the fact that one of the youngest islanders – footballer Michael Owen’s daughter Gemma – is just 19 years old.
Other Twitter users also noted that the first pairings voted on by the public saw all color candidates paired together.
Between commercial partnerships with brands like eBay (which provides this year’s wardrobe) and the format’s promotion and sales around the world, ‘Love Island’ is one of ITV’s biggest cash cows, but the show has been mired in controversy, from the lack of diversity among the participants to the suicides of two former islanders and their former presenter Caroline Flack in three consecutive years.
Last month ITV announced its updated due diligence protocols, which include diversity training, advice and financial and social media advice.
https://variety.com/2022/tv/news/love-island-season-8-viewers-1235286609/ ‘Love Island’ season 8 debuts in UK to 2.4 million viewers