LeBron James was a pioneer in basketball and his name has forever found his place among the sport’s elite. This season in particular has been one of his best so far as he averages 30 points, 8.2 rebounds and 6.3 assists per game. Those are numbers the king hasn’t posted since the 2007-2008 season. Bron also shot his best numbers from three-point range.
However, the Los Angeles Lakers haven’t been the strongest overall this season. As many critics would say, there’s plenty of blame, but it’s not just LeBron. Recently, the King has averaged 34.5 points over the course of 10 days. But his thirst to win another title isn’t his only gamble.
LeBron James launches his own brand of tequila, Lobos 1707
“The best tequila I’ve ever had in my life. Lobos 1707 is about bringing people together and building a community that everyone can belong to. It starts with an incredible tequila, but our package includes everyone that touches our brand and hopes to inspire change, create unity and celebrate individuality.” said LeBron James
Lobos 1707 was launched just over a year ago in November 2020. The brand was founded after James began developing a love for the drink tequila. I know the 37-year-old for his preference for fine red wines. He started this company with the help of actor Diego Osorio and entrepreneur Paul Wachter. Some of the brand’s investors include Arnold Schwarzenegger, Maverick Carter, and NBA staffers Anthony Davis, Draymond Green, and Agent Rich Paul.
LeBron James’ Lobos 1707 becomes the fastest growing alcoholic beverage brand
Last week, while LeBron James and his team were visiting Toronto for a game, longtime Toronto Raptors representative Drake was spotted courtside with a bottle of Lobos 1707 Tequila. With Drake being one of the greatest rappers of all time, his involvement with the brand could mean a huge boost in sales. It’s unclear what his role with the brand is, but with Canada being such a huge supporter of basketball, there’s no limit to the success it could bring them.
“We are incredibly proud of the product we have developed and excited to introduce Lobos 1707 to Canadians. Our goal with Lobos was to create a brand that promotes unity, legacy and authenticity, and the Canadian market wholeheartedly embodies these core values.” said Osorio. The label has four variations of these Joven, Reposado, Extra Anejo and Mezcal Artesanal. The brand was previously named the fastest growing spirits brand in Drizly’s February 2022 sales report.
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https://firstsportz.com/nba-lebron-james-and-lobos-1707-expand-their-business-to-canada-drake-makes-extensive-growth-with-his-tequila-brand/ “LeBron James and Lobos 1707 are expanding their business to Canada” Drake is growing his tequila brand » FirstSportz