Lancia teases the concept ahead of the brand’s rebirth
Lancia has teased a new concept ahead of its unveiling in the middle of next month during Milan Design Week.
The new concept appears to bear some resemblance to the historic Lancia Stratos with its angular lines and rounded taillights.
The photo only shows the left rear corner of the new concept that Lancia will launch on March 15.
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Last year, Lancia unveiled its Pu+Ra Zero “three-dimensional manifesto” concept, in line with the company’s plans to go all-electric by 2028.
The design language of the concept could give a glimpse of future models of the brand to be relaunched.
A new version of the brand’s current only vehicle, the Ypsilon, was also mentioned at the time of the concept reveal.
Lancia announced that three new models will be added to its lineup by 2028, with the brand going all-electric by the same year.
The brand is currently offering its only vehicle, the Ypsilon, exclusively in its home market of Italy. However, it plans for its new models to be offered across the continent.
In 2024, Lancia will launch a new-generation Ypsilon, offering the option of an electric powertrain for the first time.
The upcoming Ypsilon could feature a similar Y-shaped front end and lighting elements as the Pu+Ra Zero concept.
Two years later, in 2026, Lancia will reportedly launch its new flagship, which is expected to be a 4.6m crossover that could be called the Aurelia.
In 2028 the delta will be reborn. Lancia describes the model as a “sculpted and muscular car with geometric lines” that will be consistent with the brand’s new concept design language.
The new Delta will be 4.4 m long and will most likely keep its hatchback design.
Lancia says the upcoming model will attract “car enthusiasts across Europe”.
Lancia was part of Fiat Chrysler Automobiles (FCA), which merged with Groupe PSA to form Stellantis.
Stellantis is giving Lancia “a chance” to be successful over the next decade with a “10-year window and 10-year funding to execute a core model strategy,” said Carlos Tavares, CEO of Stellantis.
The company also said it has big plans for Lancia, including opening 100 new dealerships across Europe as it mainly focuses on the European market.
The brand is also in the phase of developing an online shopping platform. It plans to open 100 dealerships in 60 European cities but plans to sell 50 percent of its cars online.
Earlier this year, the automaker announced it was piloting a new dealership experience it called “unique” and “premium.”
Lancia recently unveiled its latest logo design, stating it will be featured in the Ypsilon 2024.
https://7news.com.au/lifestyle/motoring/lancia-teases-concept-ahead-of-brands-rebirth-c-10071891 Lancia teases the concept ahead of the brand’s rebirth