KitKat and Quality Street packaging is changing, Nestlé announces

Confectionery maker Nestle has announced a major change to its Quality Street and KitKat chocolate brands.

Nine of Quality Street’s 11 candies are set to lose their signature foil and plastic wrappers in favor of a much less glossy paper wrapper.

The new packaging will be recyclable, removing more than two billion pieces of packaging from the brand’s supply chain, Nestle said.

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The new paper sleeves have a special plant-based coating developed by experts at Nestle’s research and development center in York, UK.

“The transition to paper, which is now underway, will take several months,” the company said in a statement.

“This means that by Christmas 2022, consumers will find a mix of old and new packaging in their packs quality road Cartons, bags, cups and cans. The delicious mix of sweets inside is unchanged.”

At the same time, KitKat will introduce packaging made from 80 percent recycled plastic.

The rollout will begin in the UK in October, before “expanding to the full range by 2024,” the company said.

A four-finger KitKat bar. Recognition: Dominik Lipinsky/AP

Richard Watson, Business Executive Officer, Nestlé Confectionery, said the “major packaging innovations” were “driven forward” by teams in the UK.

“Nestlé Confectionery is a leader in packaging sustainability as we work to reduce our use of virgin plastic by a third and make all our packaging recyclable or reusable within the next three years,” said Watson.

“The changes we are announcing today are based on detailed life cycle analyzes that have enabled us to identify solutions with a lower environmental impact than our current packaging.”

Terrible moment: small sinkhole swallows partygoers.

Terrible moment: small sinkhole swallows partygoers.–c-8431207 KitKat and Quality Street packaging is changing, Nestlé announces

James Brien

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