Kid Laroi, Monsta X headlining the Nickelodeon Music Fest at the Rose Bowl

Nickelodeon is expanding its brand to produce the network’s first full-fledged music festival, spanning two days October 22-23 at the Rose Bowl in Pasadena, with Kid Laroi and K-pop group Monsta X as headliners and supporting acts like Beabadoobee, 24KGoldn, Alec Benjamin and Joshua Bassett.

General admission tickets are $115 plus fees for a single day or $175 for both. VIP tickets, which include separate viewing areas and food vendors, are $220 for one day or $360 for two days. Tickets go on general sale July 26, ahead of a presale for American Express Platinum cardholders beginning this Wednesday.

The festival includes performances by some of the network’s non-singing stars and “experiences” related to shows like SpongeBob Squarepants, Teenage Mutant Ninja Turtles and The Loud House. But the festival’s website emphasizes that “NickFest is a music festival first and foremost.”

Given the family-friendly nature of the channel and festival, booking Kid Laroi as a headliner could prove interesting given the predominance of R-rated language in his music. Almost every song on his debut album, F*ck Love, contains a healthy amount of profanity, with many also containing testimonies about the benefits of Hennessy or other substances (example lyrics: “Don’t give a fuck, let’s get drink and then fuck”) . His in-between-song commentary also tends to be salty, so asking Laroi to censor his set to make it appropriate for Nickelodeon’s youngest fans — if that’s even possible, overall — could raise an interesting question.

The lineup is aimed at kids and parents, but also those who may have aged from toddlers to teens from the channel’s core demographic. The ad promises: “Lovers of Nick nostalgia will be in heaven. Children will have a great time. And moms and dads get the legal “cool parent” points. Whether you’re 5 or 105, get ready to fly your Nick flag!”

Monsta X will headline the show on Saturday and Kid Laroi will be at the top on Sunday. Other artists spread across three stages on day one include Dixie, Kyle, Olivia O’Brien, Salem Ilese, Christian Gate$, Prentiss, Tiffany Day (a DJ set), Boys World, Andrea Botez, DJs Amira and Kayla, Sebastian Topete, Good Newz Girls, That Girl Lay Lay and Young Dylan. Day two features performances from San Holo, Tai Verdes, Joshua Bassett, Beabadoobee, LP Giobbi, Charly Jordan, G Flip, Kiiara, Little Jet, Ian Asher, 99 Goonsquad, Addison Grace, Ryan Prunty, Good Newz Girls, That Girl Lay Lay, Young Dylan and the cast of Monster High: The Movie.

Non-musical installations or experiences include a slime generator, Ferris wheel, roller coaster, hay maze, pumpkin patch, Halloween glam station, Ninja Turtles obstacle course, and an interactive SpongeBob game. Kid Laroi, Monsta X headlining the Nickelodeon Music Fest at the Rose Bowl

Charles Jones

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