Keeping up with aristocrats is seen as the struggle of ‘ordinary people’

Keep Up With The Aristocrats premieres tonight (Image: ITV)

ITV’s Keeping Up With The Aristocrats has been branded ‘shameful’ by viewers who believe the show is insensitive to people struggling with their finances due to the pandemic, rising energy prices and inflation.

The three-part series kicks off Monday night with lavish stately homes on full display with matching impressive grounds. One family even had four gardeners and two housekeepers to help out with their huge fortune.

The episode saw Lord Ivar Mountbatten and her husband James gamble their reputation by opening a pop-up restaurant at their sprawling estate in Bridwell for a whopping £165 each.

In another development, Lord and Lady Fitzalan-Howard set up a market stall to sell their own bottles of sparkling wine to help finance the exorbitant running costs of their 126-room home, Carlton Towers , Yorkshire.

While some viewers liked the ‘wacky’ and ‘fun’ characters, others criticized ITV for airing the series.

Lord Ivar Mountbatten (left) with husband James Coyle (right) with Michelin-starred chef Jean-Christophe Novelli (Image: ITV)

“Wash it for the poor and the blow of Covid – how the other half lives – we all need to get a life,” one person insisted.

Also voicing a similar sentiment, another wrote: ‘What a horribly inappropriate show to produce in this current time.

The episode showed impressive stately homes (Image: ITV)

‘There’s no way I’d have to watch half-life while the kids starve. ITV – what a shame! ‘

‘So at a time when most ordinary people are being squeezed financially due to high inflation, increasing energy bills for those who are benefit seeking is undercut & assessed. Cruel DWP then what @ITV decides is suitable for itv1 output … Keeping up with the aristocrats.. Ffs ! PITEOUS!’ a third raging.

The UK is currently facing a fuel poverty crisis that could pull in two million more households for the year.

Additionally, in December, inflation hit a decade-high after rising nearly 1% in a month.

Keep Up With The Aristocrats is heralded as a light, loving and eye-pleasing series following four of England’s most prominent aristocratic dynasties.

Families have allowed exclusive access to cameras to reveal what’s really going on behind their closed doors, during a summer socializing season.

‘Available in wealth, but often short of cash, this posh group appears to be self-deprecating and mischievously funny,’ the teasing synopsis.

‘This fun and engaging series raises the lid on the lives of wonderful Lords, Ladies and even quirky Princesses, as they strive for a shell.’

Keep Up With The Aristocrats continues at 9pm next Monday on ITV.

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Charles Jones

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