Julie Greenwald appointed CEO of the newly formed Atlantic Music Group

Julie Greenwald was appointed President and CEO of the newly formed Atlantic Music Group.

In her new position, Greenwald will oversee Atlantic Records — including the Atlantic, Atco, Big Beat and Canvasback labels — as well as 300 Elektra Entertainment, which includes 300, Elektra, Fueled by Ramen, Roadrunner, Low Country Sound, DTA and Public Consumption.

Greenwald and Craig Kallman will continue to run Atlantic Records together, with Kallman remaining as Chairman and CEO. Late last year, the company launched 300 Elektra Entertainment with Kevin Liles as Chairman-CEO and merged the two labels as part of Atlantic’s parent company Warner Music’s acquisition of 300 Entertainment.

Since joining Atlantic 18 years ago, Greenwald’s impressive skillset – particularly in management and marketing – have made her one of the most powerful executives in the music business and played an integral role in the careers of countless artists: the announcement lists (no exaggeration) Cardi B, Kelly Clarkson, Coldplay, Cordae, Gaye, Jack Harlow, Lil Uzi Vert, Lizzo, Charli XCX, NBA YoungBoy, Gucci Mane, Bruno Mars, Ava Max, Janelle Monáe, No Cap, Kodak Black, Panic! at the Disco, Paramore, Charlie Puth, Roddy Ricch, Ed Sheeran, Shinedown, Tiësto, Rob Thomas, Twenty One Pilots and Wiz Khalifa, as well as the original Broadway cast recordings of Hamilton, Dear Evan Hansen and Jagged Little Pill. Their longstanding partnership with Kallman has made Atlantic the industry’s most consistently successful label – they’ve launched at least one superstar act virtually every year for nearly two decades – and their distinctive brand of tag team leadership has become an industry standard.

Greenwald has been named Billboard’s Women in Music Executive of the Year five times – more than anyone else – and has appeared multiple times on Variety500’s index of the world’s most influential business leaders. She has also been named as one of The Hollywood Reporter’s “Power 100 Women in Entertainment,” Forbes “Power Women to Watch,” and Newsweek’s “Women in Leadership” list.

Greenwald said, “I love nurturing the next generation, contributing to culture and building vibrant communities for our artists. We have the most amazing talent at Atlantic, 300 and Elektra, from superstars to baby bands, from veteran executives to young people just breaking into the business. I want them all to feel that this is the best place to do bold, bold, creative work and build real careers. I’m so proud to rub shoulders with them every day. I want to thank Craig and Kevin for being my partners, Max and Steve for their leadership, and our allies across the industry for helping us bring great music to the world.”

Max Lousada said, “Julie is a force of nature – a fearless champion of original talent, a mentor to countless artists and executives, and the visionary behind groundbreaking moves like Atlantic’s early introduction of streaming and the spin-off of the Elektra music group. She has turned artist development into an art form in its own right, combining passion and intelligence, gut instinct and strategic thinking, the big picture and the smallest detail. This new role only hints at the full extent of her impact and influence in our industry, but it is nonetheless a well-deserved recognition of her dynamic leadership at our company.”

He added, “Julie’s strengths, combined with Craig’s exceptional creative talents, make them one of the pre-eminent partnerships in music history. We are all very fortunate to be working with them as they write the next great chapter in Atlantic history.”

Greenwald, a native of New York, began her music career in 1992 with Def Jam Records. Six years later she was put in charge of the entire marketing department of the newly formed Island Def Jam Music Group (IDJ). Greenwald was named President of IDJ’s Island Records/EVP in 2002, becoming one of only three women to hold the title on a major record label.

When Greenwald joined Atlantic Records as President in 2004, it was the second time in her career that she had been tasked with helping rebuild an iconic brand. She became the architect of the company’s forward-thinking marketing and digital strategies and was promoted to President and COO in 2009.

https://variety.com/2022/music/news/julie-greenwald-ceo-atlantic-music-group-1235400605/ Julie Greenwald appointed CEO of the newly formed Atlantic Music Group

Charles Jones

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