Jordan Peele’s “Nope” breaks box office record

Jordan Peele’s latest nightmare, Nope, has surpassed $100 million at the domestic box office, making it the director’s third feature film (of three) to reach that benchmark.

After three weeks on the big screen, the film is $100.32 million in North America.

“Nope” — starring Daniel Kaluuya and Keke Palmer as siblings who discover something spooky hovering around their family’s ranch — is one of the few original films to break the $100 million mark in times of the pandemic. When it comes to films not based on existing brands or franchises, only director Baz Luhrmann’s musical biopic Elvis ($137 million) and romantic comedy The Lost City ($105 million -dollars), directed by Sandra Bullock, surpassed the coveted spots threshold in 2022. And only one other original film — 2021’s Free Guy, starring Ryan Reynolds ($121 million) — has made $100 million since the pandemic -dollars reached.

Universal Pictures spent $68 million to produce “Nope,” which is significantly more than the studio spent on “Get Out” (with its particularly tight budget of $4.5 million) and “Us” ( with its tight budget of 20 million US dollars). That means Peele’s third feature film isn’t quite profitable just yet, and will require a little more money than his earlier films to break out of the red.

Although Nope was a major box office milestone, it still has some way to go to match Peele’s contemporary debut Get Out ($176.1 million) and second work Us ($175 million). ) in North America to match ticket sales. “Nope” has yet to open at the international box office, where “Get Out” and “Us” have each raised about $80 million for a worldwide tally of $255 million.

Critics have praised “Nope,” scoring an 82% on Rotten Tomatoes, while audiences gave the film a mediocre “B” CinemaScore — the same grade as “Us.” Peele tends to unsettle audiences, which might explain the passable exit polls. In comparison, the Oscar-winning “Get Out” landed a “1-” score.

The R-rated “Nope” debuted in July with $41 million, securing the largest opening weekend tally for an original film in the pandemic era. Those ticket sales couldn’t match Us, which started 2019 with a whopping $71 million. However, Nope’s impressive start demonstrates the filmmaker’s popularity in cinemas, as well as his ability to instill terror that pulls you into deeper meaning. Seriously, will Peele ever make a film that doesn’t inspire a thousand food for thought?

https://variety.com/2022/film/box-office/jordan-peele-nope-box-office-record-1235337966/ Jordan Peele’s “Nope” breaks box office record

Charles Jones

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