PAID CONTENT. E! was paid by Absolut to write this article.
Coachella’s hottest party doesn’t take place in the desert—it takes place in the metaverse. Absolut is celebrating 10 years as Coachella’s official vodka by inviting Coachella fans everywhere to Absolut.Land, a one-of-a-kind activation that brings all the fun of Coachella on-site to the digital world. And we break down what to expect on this one-of-a-kind experience.
Absolut.Land is a convergence of art, fashion, music and of course cocktails, bringing people together both in person and online. It’s a place where local festival goers and fans from across the country can meet and connect over their shared love of festival culture through virtual drinks, experiences and more. Absolut will even have a physical tent that perfectly matches the one in Absolut.Land, so it’s really a fusion of the physical and digital worlds.
https://www.eonline.com/news/1327209/join-the-official-vodka-of-coachella-in-absolut-land-at-the-festival-irl-and-in-the-metaverse?cmpid=rss-000000-rssfeed-365-topstories&utm_source=eonline&utm_medium=rssfeeds&utm_campaign=rss_topstories Join Coachella’s official vodka at Absolut.Land in the Metaverse