Jax on her chart-climbing body positivity anthem “Victoria’s Secret”
TikTok star Jax’s body-positive anthem “Victoria’s Secret” was written ahead of the Hulu documentary “Victoria’s Secret: Angels and Demons,” which offers a glimpse into the scandalous connection between Jefferey Epstein and the disgraced Victoria’s Secret founder , Les Wexner, offers. But the timing proved perfect — and justified — when the singer delivered “body-insecuri-tea” to her social media audience of 11million followers.
“I’d like to acknowledge the brilliant timing of the release, but to be honest we had no idea the Hulu documentary was going to come out,” she says diversity. “In fact, the producers saw my first Victoria’s Secret TikTok before it premiered and immediately asked me to create one for the show. … Crazy coincidence!’”
The song, which was recorded in early summer, struck a chord on the social app and is now charting, with streaming numbers skyrocketing for the week of March 5th-83rd.
The company attempted damage control, even commenting on the video saying the company was changing and Wexner was no longer with the brand. However, this message may have arrived too little too late.
“The intention of the song was never to compete against any particular brand,” Jax said. “The whole point was to compete against the entire culture. There are some young girls my age doing marketing over there and busy models. This is not a knock on the models. These are powerful, beautiful girls. But at the same time, it’s not exactly my job to keep up with the growth of a company.”
She continued, “I just have to write songs about my truth and tell my story. And I feel bad that there has to be damage control on that front because I did that. The point of the song is that he realized he was being called by a culture of women standing up for themselves. So he liquidated all the money and ghosted and went off the grid. Now we’re all sitting here with body issues and he’s got billions of dollars. That doesn’t suit me.”
The creation of the song was inspired in early June after Jax – the winner of this year’s iHeartradio TikTok Songwriter of the Year Award – picked up the young girl she’s babysitting, Chelsea, after she’d spent the day shopping for swimsuits with her friends , and was ashamed after what she heard.
Chelsea had gone shopping to buy a suit for her first boys’ and girls’ swim party in Los Angeles and broke down in tears after being told by another girl that a suit made her look “too shallow and fat”.
In an attempt to comfort Chelsea, Jax shared that she had struggled with an eating disorder since she was 12 and did what she did best to cheer her up: she wrote a song about it.
Says Jax, “It’s a really tough time in middle school. It’s a really tough time in high school. I remember experiencing it in middle school, especially when my body started to change. I started comparing myself to other girls and some girls were insecure. So they took it out on me, which made me insecure, and took it out on the next girl. So it was a big war, Zone, I guess.”
“Chelsea is always telling me about things a girl has said to her – her body, her ears, whatever, and she’s insecure about it. So I’m like, gosh, ding, ding, ding. I’ve held back from writing a song about what I’ve been going through with my body for a very long time. It was like a lightbulb. I could actually do something good for these children here.”
In a TikTok video that has since amassed over 37.6 million views, Jax takes on the lingerie legacy with a playfully scathing review: “‘God, I wish someone had told me when I was younger… all bodies are not equal. Photoshop, teeny tiny models on magazine covers told me I was overweight” and laments that you “can’t have carbs and a hot girly summer”. What is Victoria’s Secret? “She’s an old man who lives in Ohio and makes money off girls like me… she was invented by a guy.”
“I’ve always wanted to write the song ‘Victoria’s Secret’ just because I like puns. And I love playing on Victoria as a person and I never knew how to make it work. They just sat in my notes department. So we finished the song. I would start an idea, talk to Chelsea, always talk to Chelsea about what’s going on at school, and then finish the idea with a pop punk song.”
This “guy” — Wexner, the billionaire founder of former Victoria’s Secret parent company L Brand — is the punchline and villain of the song that’s gotten so much acclaim on social media, even from Rosie O’Donnell: “Married at First vision”. Star Jamie Otis and America’s Got Talent judge Howie Mandel sing praises.
Fans embraced the song and made their own videos for TikTok, and recently a young girl shared a video of herself singing the song on her camp talent show. Jax even organized a flash mob in Los Angeles in front of a Victoria’s Secret store, and featured women of all shapes and sizes, and even a girl in a wheelchair.
“The flash mob was so much fun because I can’t dance. So I’ve had a couple of professional dancers who, because they’re professional dancers, went through even worse things in terms of their bodies than I did growing up,” she said. “So it was almost like a two-hour therapy retreat where they were desperately trying to help me learn these moves that I couldn’t learn. And then we got there and we finished the dance and it was very cool.”
The Outpouring of Love has spread to the pop charts, peaking at #2 on the Spotify US Viral 50 (#15 worldwide), #4 on the Billboard Emerging Artist chart, and #10 on the Billboard Bubbling Under Hot 100 chart. In another surprise, the song peaked at #1 on Tampa’s iHeartRadio countdown show of top songs at 93.3 FLZ.
“They surprised me with a lot of random support and I heard it on the radio. They didn’t tell me, they told me, ‘Sit down, we’re going to broadcast this.’ That’s happened in the past, especially with SiriusXM,” she said. “But they didn’t tell me it was #1.”
Just this week, the song made its big market debut in New York City on Z100. The experience, says Jax, was overwhelming.
“Not only did I feel like maybe I was spreading a message that people find difficult to address, but it was cathartic for me to hear other people tell their stories,” she says. “So I really didn’t feel alone with that anymore.”
https://variety.com/2022/music/news/jax-victorias-secret-song-tiktok-1235337273/ Jax on her chart-climbing body positivity anthem “Victoria’s Secret”