It’s still early, but the NHL disaster is worrying – The Athletic

It is a common practice in NHL to thank the fans for this season.

Whether it’s pointing out how great it feels to have a real home audience or becoming the eleventh player, coach or manager to achieve a fan base of “good fans.” best in hockey,” which is a common trend among post-match writers. NS Seattle Kraken, before they played a home game, the number 32 was retired to honor their fans.

It was a warm and fuzzy sentiment. But behind the tributes lies a much deeper importance for the NHL as the league tries to navigate financial hardship in the wake of the COVID-19 pandemic.

Ticket revenue remains the single most important financial pillar for NHL teams, and as such still plays an important role in ultimately lifting the wage cap and players’ salaries. Depending on the market, ticket sales on average account for 30 to 40 percent of a team’s revenue during a season, accounting for an even higher share than what the league tracks as “revenue related to hockey”.

While teams are still heavily reliant on other pillars of financial success – sponsorship and TV money – ticket sales in a best-selling season often double in each of those categories.

“Ticket sales make up about 50% of the tournament’s revenue” Columbus blue jacket President Mike Priest told me earlier this week. Other team executives and league sources echoed those estimates.

That’s why there’s room for concern across the league when fans aren’t showing the same force they did during the 2019-20 season. | It’s still early, but the NHL disaster is worrying – The Athletic

Subhankar Mondal

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