Isuzu Ute Australia gets a new boss

There’s a new boss in town at Isuzu Ute Australia.

Junta Matsui takes over as General Manager of Isuzu Ute Australia after 15 years in multiple global divisions at Isuzu and Mitsubishi Corporation.

He will replace Mr. Hiroyasu Sato starting today.

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“Under Mr. Sato’s leadership, there have been clear results thanks to our continued focus on sustained revenue growth while also focusing on customer satisfaction and retention – three key areas I want to continue to advance,” said Mr. Matsui.

“With the market showing promising signs of recovery and both the D-Max and MU-X proving popular at the top of their respective segments, I am confident that we can build on the momentum Sato-san is bringing to IUA has set.”

Isuzu Ute Australia says the change in leadership “comes at the right time” and that his experience is “key to the IUA’s future success”.

In 2008, Matsui joined Mitsubishi Corporation’s Isuzu division before taking on new auto and mobility business developments in Thailand, Indonesia, Russia, India and Africa in 2012.

After four years as Managing Director of Isuzu Ute Australia, Hiroyasu Sato will return to Thailand as President of Mitsubishi Company Thailand and Thai-MC Company in Bangkok, Thailand.

In 2022, Isuzu placed in Australia’s top 10 brands for the first time, taking ninth place with 35,323 vehicles sold.

For the remainder of 2023, Isuzu will focus on its revenue growth and customer satisfaction. It is currently Australia’s 10th best-selling automaker, having sold 1931 D-Max Utes and 2053 MU-X SUVs so far this year.