iSpot Leads New $16M Investment Round in TVision

iSpot, a media measurement company vying to win customers amid the recent setback against rival Nielsen. has led an investment round in TVision, a company aiming to provide up-to-the-second analysis of how people watch TV.

TVision said Tuesday it had closed a $16 million strategic investment round that will help it ensure “the continued transformation and modernization of accurate, person-level panel measurement.” Other investors included SIG Capital, Accomplice and Golden Ventures. TVision said its raised funds are now more than $58 million.

Activity is emerging as a phalanx of startups and outsiders working to compete harder with Nielsen. This company, which was recently privatized, hasn’t had industry accreditation for its national and local TV ratings for over a year, giving others room to try and play a game of offering alternatives. Nielsen ratings remain the basis of most deals between broadcasters and advertisers, but many of the traditional media companies have begun offering new types of metering contracts, which companies like iSpot, VideoAmp and Comscore leverage.

iSpot struck a deal with NBCUniversal to become a metering technology used in that company’s alternative system being offered during the industry’s recent upfront sales market. Advertisers and media buyers appear keen to partner with some of the new offerings, but also remain suspicious of media companies acting as arbiters of audience size.

As part of the investment, Sean Muller, CEO and founder of iSpot, will join the TVision Board of Directors. iSpot Leads New $16M Investment Round in TVision

Charles Jones

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