Instagram is testing a paid subscription model in the US

Social media is everywhere today and Instagram is no different. End of 2021, Instagram has 960 million users. While Instagram is a free downloadable app for mobile users, it was just announced to be testing a paid subscription model in the US Here’s what you need to know if you’re currently using the platform as a user.

Potential model of Instagram for the new year

Instagram is currently testing its new decentralized model with a limited number of creators, including basketball player Sedona Prince, track athlete Jordan Chiles, and astrologer Aliza Kelly. This model allows fans to subscribe to creators who will deliver exclusive Instagram stories, content and lives. In doing so, fans will have to pay a monthly fee of between $9.99 and $99.99. The cost will be borne by the creator. Fans will also receive a “purple badge” to label their status for fellow fans and creators. Instagram also announced that it won’t lose a portion of its subscription revenue until 2023.

While it might be surprising to see a subscription model announced for Instagram, Instagram head Adam Mosseri mentioned in a video that many social media platforms are following the same pattern. Twitter introduced Super Follows in 2021, and the social media’s creators continue to use platforms like Patreon and Substack.

Since they announced that it is in the early testing phase of a paid subscription model, it is too early to say whether users will love its new integration. As a loyal user, it seems like a no-brainer. Other platforms like Patreon are already available. Too many exist. However, with the number of users continuing to grow, I can be proven wrong. We’ll have to wait and see what they announce next!

What do you think about the new venture? Do you agree with their next steps? Turn off the sound below. We look forward to hearing from you. Instagram is testing a paid subscription model in the US

Curtis Crabtree

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