India’s D2R Films signs production deal with Netflix

India-based filmmaking duo Raj Nidimoru and Krishna DK have entered into a multi-year creative partnership with Netflix. Under their D2R Films banner, Nidimoru and DK will develop and produce their upcoming projects for Netflix.

“With an impressive lineup of cult films, blockbusters and premium shows, Raj & DK are undoubtedly one of India’s finest and most successful creators,” the streamer said in a statement. Delivering genre mashups with a whimsical style, the duo have created stories that have garnered both critical acclaim and commercial success. Her previous production for Netflix includes the 2021 Telugu language film Cinema Bandi, directed by Preveen Kandregula, currently streaming on Netflix, and A Viral Wedding, streaming on Eros Now.

The pair’s production company, D2R Films, focuses on creating original, compelling stories across films or series that are “out of the box yet have mainstream appeal.” They produce and direct some projects and aim to collaborate with other filmmakers.

They will be the showrunners and directors of Netflix’s upcoming crime comedy series Guns & Gulaabs, a tale of love and innocence in a crime-ridden world. It is described as “a nostalgic tale of all kinds of firsts, from first love to first murder”.

“Raj & DK are one of the most original creative voices in the country. In addition to their unique and ingenious storytelling style, they are also a powerhouse studio. We are excited to continue our relationship with them for a multi-year creative partnership,” said Monika Shergill, VP Content, Netflix India.

The Indian streaming market is heavily dependent on access to local content. According to research firm Media Partners Asia, Netflix is ​​among the top five platforms — YouTube, Meta, Disney+ Hotstar, and Amazon Prime Video — dominating the streaming market in terms of revenue, with a combined share of 82% in 2022. Netflix has it lowered its subscription price in India last year to attract more members.