Inconsolable nostalgia on Super Bowl Sunday


Super Bowl halftime is mostly hip-hop songs from decades ago. Super Bowl commercials also celebrate pop culture from decades ago, from Austin’s Power arrive Cable Guy arrive Sopranos. And the only TV show that airs on Super Bowl Sunday, Bel-Airis a reboot of the classic 1990s sitcom Fresh Prince of Bel-Air. “The big game, its glasses, advertising and traps all share the same feeling of looking back – an attitude imbued with nostalgia with which we live in the aftermath of our best times and feel at ease. It’s not a hit for Dr. Dre, or the incendiary hip-hop lore he’s put on, says James Poniewozik. Letting the game finally center America’s biggest musical genre in front of America’s biggest audiences is overdue and thrilling. But the calendar doesn’t lie. The Super Bowl, as a rule, discovers music when its audience discovers a high-fiber diet, and the cost is knowing that this revolutionary soundtrack is now a workout playlist on Dad’s treadmill. Snoop Dogg commanded the midfield stage, dapper and resplendent in a blue turban tracksuit; that afternoon he hosted the Puppy Bowl with Martha Stewart. Remember that everyone was at the Super Bowl LVI, an event that marks the ceaseless march of time as its name suggests. Poniewozik adds: “Once, advertising campaigns could unite audiences not only by going back to the past, but also by promising a glittering future. But now the future is confusing – see all the crypto ads – or scary.”

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Jake Nichol

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