How the Channel 7 news anchor built her iconic sunscreen brand after an eye-opening moment at work
Samantha Brett was loving her job as a reporter, covering everything from bushfires to crime scenes for Channel 7’s Sunrise and 7NEWS shows, when a realization hit her.
She spent hours every day in nature with her face completely made up and would never consider wearing sunscreen alongside her make-up.
Samantha recalls that once she realized she was in the sun and not using SPF, she saw colleagues having skin cancer removals and wearing band-aids on their faces.
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It made her think.
Why wasn’t there sunscreen to put on top of makeup?
That was the reason for their groundbreaking idea Naked Sundays was born.
After I get them Idea for SPF that could be worn with makeup and makeup A product Since this was a mix of suncare and skincare, Samantha got to work.
She collaborated with some of the best makeup artists and skin experts to create it A product This would not produce a white cast under bright studio lights, which would not pill under makeup and, crucially, could be reapplied over makeup.
“Especially in view of the high melanoma rates, I felt that way important and vital product that was lacking in the market,” Samantha tells 7Life.
“I knew I wanted to offer something to women a product It does everything – your moisturizer, your SPF, your foundation and your collagen booster, and I knew if we could pull this off, we’d be on the winning side.”
Samantha launched the first products, here Glow mist with sun protection factor 50+ ($39.95) and her SPF50+ Collagen Glow 100% Mineral Perfecting Priming Lotion ($39.95), in 2021.
Three months’ worth of stock was sold out within 24 hours.
“It’s a great privilege to be able to educate the next generation on the importance of SPF, which is truly the simplest and most affordable anti-aging product on the market,” says Samantha.
“Australia’s high rates of melanoma mean we’re constantly finding ways to ensure Australians not only use sunscreen every day, but can top up at least every hour.”
As Naked Sundays started to boom, Samantha decided to leave Channel 7 in September 2021 to focus on her business.
“I had no idea it was going to start,” says the former reporter.
“But I just knew I had this idea and I wanted to see it through to the end.”
what sets Samantha’s products Aside from other sun care products, their award-winning formulas are known to be “completely invisible” when worn over or under makeup.
Even better, all products are packed with native Australian plant extracts, which means they’re good for your skin, rich in antioxidants and protect skin from the sun’s harmful rays.
Every single article in the Naked Sundays The range of products is vegan, cruelty-free and contains no oxybenzone, octinoxate, whitecast, mineral oil or parabens.
Women love it too because it was designed that way a sun protection factor “For women, by women with makeup wearers, and those who just want freaking good skin without a five-step process.”
Since launching her first items, Samantha has built the brand Naked Sundays product range.
Last she started Transparent glow balms with sun protection factor 50+ in tan, highlighter and blush tones, which are also very popular with buyers.
“We had a waiting list of over 80,000 for our latest launch Transparent glow balms with sun protection factor 50+and when we came into the market, we were selling one every 15 seconds,” recalls Samantha.
“We have been overwhelmed by the support and engagement of our incredibly savvy community.
“The moment that Glow Balm Trios with sun protection factor 50+ When we went live on the site we were sold out and had to add more stock to keep up with demand.”
Samantha recently started one too Lip oil with sun protection factor 50+that customers can’t get enough of.
Online reviews for Naked Sundays are almost unanimously positive.
“So quick, easy and great for my sensitive skin. This has become part of my daily routine! “This product brings life back to my face while protecting it from the sun,” writes one shopper glow balm.
“It’s just so beautiful. It adds an extra layer of SPF with a subtle shade of pink,” writes another glow balm.
While others praise the still best-selling and original purchases, the Moisturizing luminous mist with sun protection factor 50+and the Mineral primer with sun protection factor 50+.
Samantha just launched the brand glow balm to the US and says there’s a lot to look forward to there Naked Sundays.
“Most people don’t realize when they first get their coffee that their SPF is useless,” says Samantha.
“For this reason Naked Sundays is designed not only to help you apply sunscreen in the morning, but also to help you apply sunscreen throughout the day” – on different areas of the face, from lips to cheeks.
This Saturday, May 27th is National Sunscreen Day and we are celebrating it Naked Sundays gives away a free full-size product with every purchase.
Five percent of the proceeds go to Melanoma Research and Cure.
More information about Naked Sundays can be found here Here.
