How Australian high school sweethearts turned a ‘crazy’ idea into a ‘beautiful’ stationery empire available in Myer, The Iconic and more
A couple who met in high school and became lovers have revealed how they turned what was a simple part-time job for a boutique stationery company into their own business thriving business available in 2,000 retailers around the world.
Born in rural Mount Isa and now based in Brisbane, Janet Pogorelc and Darrell Kwong had been in the wedding industry for years making stationery, plaques and wooden signs for brides and grooms when they decided to launch their own finished products line for retailers while living in New York.
Your Resulting Business – Fox & Fallow – is now a multi-million dollar company.
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It is sold by companies such as Myer, The Iconic and Dymocks domestically and Anthropologie, Paper Source and Nordstrom internationally.
Thousands love the couple pretty, useful designs and thoughtful products perfect for turning your dreams into reality.
Janet and Darrell both worked in jobs they weren’t passionate about when they decided to start Fox & Fallow.
“In 2014, I jumped from job to job, but I was never happy,” Janet tells 7Life.
“I kept looking for the ‘dream job’ but eventually I realized that the problem wasn’t the job, it was me. When I started mine sideline I had something to look forward to every day, something I did just for myself and where I was in complete control of my own happiness.”
“On a whim,” Janet said, she signed herself and Darrell up for the National Stationery Show in New York after seeing “so many nice brands out there” on her favorite blog.
At that point, she hadn’t even sold a single greeting card.
“To be honest, we didn’t understand what wholesale was, but we felt compelled to go and be part of it,” recalls Janet.
“Our parents thought we were crazy, and to be honest, we were. But I figured with my experience in graphic design and the printing and the deadlines of advertising, we could put together a little collection in a couple of months and get it up and running.”
The couple worked hard on it the startwho work with limited savings from their work and without help.
“We basically had to make almost everything ourselves,” says Janet.
“We were given a spot on the floor and then you had to bring your own walls, lighting and furniture and use them to create a little pop-up shop that would tell the story your brand.”
The couple designed theirs own websitedid all the photography, set up their booth and hand painted a mural on the walls.
Janet even hand-wrote 25 personalized mini plaques for the launch and sent them to key retailers to raise awareness.
“You have to think: do I have to outsource this or can I do it myself?” She says.
But the project was a complete success, and Fox & Fallow is now a multi-million dollar business.
“Fox & Fallow provides an income for our whole family. It was the best thing I’ve ever done,” says Janet.
Some of the best selling Fox & Fallow Online products include beauty baby booksThe gratitude journals and the new Side Hustle Planner This is designed to help you turn your dreams into reality.
7NEWS readers receive a 15 percent discount when they enter code HUSTLE15 at checkout.
Online reviews for Fox & Fallow Products radiate:
“Such beautiful quality and attention to detail. Can’t wait to use it,” one buyer wrote baby book.
“So helpful, they literally thought of everything!” another wrote about it wedding planner.
For more information on Fox & Fallow click here Here.
