Honda Australia CEO Stephen Collins resigns

Honda Australia Director and Chief Operating Officer Stephen Collins will leave his position on November 4, 2022.

Mr Collins has been a director of Honda Australia since September 2011 and COO of the automotive business since April 2022.

He will be succeeded by Carolyn McMahon, who is currently a Board Member and Director of Honda Australia.

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“First and foremost, we thank and appreciate Mr. Collins’ dedication to Honda’s business in Australia,” said Yoshitaka Okamoto, Managing Director and CEO of Honda Australia.

“Stephen has announced the timing of his departure in advance, but is fully committed to working with the team to complete a number of important projects and initiatives.”

delivered Recognition: car expert

“His leadership, strategic thinking and strong relationships across the network, industry and government have been instrumental in creating a strong foundation for Honda’s future,” said Mr. Okamoto.

Honda Australia has undergone a major makeover since Mr Collins took the reins, most notably the move from franchised dealer sales to an agency model in July 2021.

The move, described as “probably the biggest change” in the brand’s history Down Under, should allow Honda to sell fewer cars at a higher margin locally to generate bigger profits.

Honda is targeting 20,000 sales per year under the new model; Based on sales so far this year, it’s on track to deliver around 15,000 in 2022, although supply shortages make it difficult to tell whether those numbers are supply- or demand-constrained.

As part of the move, Honda has reduced its vehicle range in Australia and will focus more on high-spec models.

delivered Recognition: car expert

Gone are the Civic sedan, Jazz hatchback, city sedan, NSX supercar and Odyssey people mover, while the Civic hatch and HR-V SUV lines have been scaled back.

However, the HR-V and CR-V crossovers will be joined by another SUV model sometime before the end of 2023, likely to be called the ZR-V.

The Civic e:HEV Hybrid and Civic Type R are both slated for release Down Under shortly, while the new CR-V was “over 12 months away” when it was unveiled in July 2022. Honda Australia CEO Stephen Collins resigns

James Brien

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