Hasbro recently announced that it will acquire D&D Beyond, the largest and most popular digital toolset and game companion for the fantasy adventure franchise dungeons. Owned and operated by Fandom since 2019, D&D Beyond has grown it to become the leading digital roleplaying toolset in the market with nearly 10 million registered users.
Hasbro will purchase D&D Beyond for $146.3 million in cash, “further strengthening Hasbro’s capabilities in the fast-growing digital tabletop category, while adding seasoned talent to the Wizards of the Coast team and accelerating efforts to to offer exceptional experiences to all fans platforms.”
According to the press release, “Since 2017, D&D Beyond has contributed to the Force dungeons tabletop game and deliver the brand’s eighth consecutive year of growth in 2021. Over the past three years, the royalty paid to Hasbro by D&D Beyond has been a significant contributor to Hasbro’s fastest growing revenue stream dungeons. The strategic acquisition of D&D Beyond will create a direct relationship with fans and provide valuable, data-driven insights to unlock growth opportunities in new product development, live services and tools, and regional expansion. As part of Wizards, leadership of the brand will soon be able to drive a unified, player-centric vision of the world’s largest RPG across all platforms.”
Chris Tails, Chief Executive Officer of Hasbro, said in a statement, “The acquisition of D&D Beyond will accelerate our progression in both gaming and direct-to-consumer, two priority areas of growth for Hasbro, and give us immediate access to a loyal, enable a growing player base. Hasbro’s gaming portfolio is among the largest and most profitable in the industry, and we continue to make strategic investments to grow our brands, including in digital.”
PerkinsMiller, CEO of Fandom, added: “This is the perfect next step for the talented team at D&D Beyond, who have created a transformative digital product that excites and delights millions of D&D fans around the world. We can’t wait to see what this team will do next as an integral part of the D&D franchise, and I look forward to investing in more brands and products to support fandoms of over 300 million fans worldwide.”
Cynthia Williams, President of Wizards of the Coast and Digital Gaming, continued, “D&D Beyond has been one of our most valuable partners in the digital space over the past six years and we’re excited to bring their world-class talent to our team. The D&D Beyond team has built an incredible digital platform and together we will deliver the best possible dungeons experience for players around the world.”
This acquisition will accelerate D&D’s ability to expand into new markets, gather valuable consumer insights and bring the best gaming to gamers Experience on all platforms.
https://geektyrant.com/news/hasbro-to-buy-the-popular-dungeons-dragons-tool-set-dd-beyond-for-1463-million Hasbro Buys Popular DUNGEONS & DRAGONS Toolset D&D Beyond for $146.3M — GeekTyrant