Google advertises ‘sales record’ for Pixel after launch of 6 & 6 Pro

Google this afternoon reported Q4 2021 earnings and fiscal year. Immediately, CEO Sundar Pichai issued a “quarterly sales record for [its] Pixel phones, despite supply constraints. ”

Of course, Q4 (October to December) includes the busy holiday season. Google’s product line includes Pixel 6 and 6 Proas Pixel 5a released in August.

“Our extensive investment in AI technology continues to deliver extraordinary and rewarding experiences for people and businesses across our most important products. Q4 saw continued strong growth in our ad business, helping millions of businesses thrive and find new customers, record quarterly sales for Pixel phones despite supply constraints, and our Cloud business continues to thrive. ”

Sundar Pichai, CEO of Google and Alphabet

Alphabet doesn’t provide specific numbers on hardware sales, but reports it as a broad category called “Other Google Revenue.” Including hardware, Play Store, and non-advertising revenue on YouTube (Premium, Music, TV, etc.), that line item hit $8.16 billion this quarter versus $6.67 billion in the quarter. April 2020.

This sales record comes as the Pixel 6 series isn’t available in all of Google’s usual European and Asian markets. Similarly, the affordable Pixel 5a is only sold in the US and Japan. Another issue, as alluded to by Pichai, is the limited supply of the Pixel 6, especially late last year.

Back in August, the company committed spend more on marketing Pixel 6 more than any Made by Google phone before. This has the form billboardscaliber sponsorand spokesperson (first, 2). It also includes sign 45 carrier and retailer partnerships.


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James Brien

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