Genesis coupe, convertibles on production route

The trio of Genesis X concepts released in recent years seems increasingly likely to go into mass production.

The Genesis X, X Convertible, and X Speedium concepts (collectively referred to as the X Trilogy concepts) will likely make up the South Korean brand’s halo models as it begins its next chapter and evolution.

Speaking to Australian media, Hyundai and Genesis Chief Creative Officer Luc Donckerwolke said all of the concepts have proven to be very popular and in high demand.

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“We’re working on it, the fact is I don’t want any design changes…if the demand was there, which it is, it’s not a question of feasibility, it’s just a question of a basic business case,” Mr Donckerwolke said in regards to to bring the three models into production.

Earlier reports have indicated that the convertible has already been given the green light, but it now seems likely that all three will make it to showrooms in time.

According to the former Lamborghini and Bentley designer, the vehicles should go into production as close to the concepts as possible.

“Basically, the request is to make it happen, with the simple stipulation that there will be no design changes. It’s easy to make something that could look like this, but basically I said no design change,” he said.

“It has to be doable, it’s a challenge for engineers, if I don’t give them challenges they won’t complete them. It has to be doable.”

What powertrains the trio will come with remains to be seen, but we do know the vehicles will be electric. Since Genesis has confirmed that it won’t be launching any new internal combustion engine cars after 2025, it’s unlikely any of the three will make it into production by then.

“When we first looked at them, we didn’t think that one would supersede the other,” says Mr. Donckerwolke.

“It was always the thought of making a complementary family so that each model has their own role and we were surprised because we expected to have a clear winner but it didn’t happen, we were faced with the fact that we have demand for this, this and this.”

Asked whether luxury cars are still in such high demand amid global financial instability, Donckerwolke said he was unfazed by the potential drop in demand.

“The pandemic didn’t hit luxury manufacturers, goods or cars, that didn’t happen. The contrary. Emotional vehicles are now more in demand than any other vehicle,” he said.

Genesis is developing all of its vehicles to be available worldwide – although only its G90 flagship doesn’t come in both right- and left-hand drive – meaning Australia will have access to the vehicles when the X Concept trilogy is in production goes.

It’s far too early to speculate on price, but it’s fair to say they’ll be launched as the brand’s three Halo cars, and as they’ll also be all-electric, they’ll therefore be at the at the top of the Genesis range.