India’s largest game streaming platform Rooter has announced that it has acquired the media rights to all Skyesports IPs in one of the biggest media rights deals in esports for the next year.
Skyesports is the largest organizer of e-sports tournaments in South Asia, running competitions under its own IPs. It has grown into one of the leading eSports organizations in India, having hosted tournaments for popular titles such as Battlegrounds Mobile India, Free Fire and Valorant. The media rights partnership with Rooter further expands the organization’s activities across India.
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Rooter acquires media rights from Skyesports
As a result of this partnership, all of Skyesports’ original competitions will be brought exclusively to Rooter. In line with Skyesports and Rooter’s goal of making esports and games streaming as accessible as possible, the tournaments will be streamed in multiple languages including Hindi, English, Tamil, Kannada, Malayalam, Bengali and Telugu.
Commonly referred to as the “Twitch of India,” Rooter already has a sizable user base in the country with more than 35 million downloads on Google Play Store and Apple’s App Store. This deal will allow the platform to further expand into the eSports market by leveraging Skyespot’s large viewer base.
Over the past year, Skyesports has attracted more than 200 million viewers across all of its tournaments, reaching a record 221,000 concurrent viewers during the Skyesports Championship 3.0 BGMI Finals. Rooter will produce additional content based on Skyesports IPs throughout the year to bring more entertainment to fans.
Commenting on this strategic agreement, Dipesh Agarwal, co-founder and COO of Rooter said: “Skyesports is known for hosting some of the country’s most important esports tournaments. Collaborating with a platform that is redefining Indian esports is a landmark deal for both companies.”
Commenting on the deal, Shiva Nandy, Founder and CEO of Skyesports said: “Our goal has always been to make Skyesports IPs, developed in India itself, more accessible. I’m sure our esports content will feel right at home on Rooter’s platform.
Additionally, through media rights distribution, we are empowering rooters to implement strategies to further engage our already large audience.”
Earlier this month, Skyesports unveiled its roadmap for 2022 with more than $530,000 (Rs. 4 crores) in prize money up for grabs across multiple competitions. The company also announced that the Skyesports League and the Skyesports
Championship 4.0 will be held as LAN events, marking a return to offline events after more than two years.
Rooter has signed exclusive streaming deals with celebrities like Yuzevendra Chahal, as well as renowned teams like OR Esports and Team SouL. The partnership with Skyesports will further enable the platform to grow exponentially.
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https://firstsportz.com/esports-news-game-streaming-platform-rooter-signs-media-rights-deal-with-skyesports/ Game streaming platform Rooter signs media rights deal with Skyesports » FirstSportz