French animation report presented by CNC in Annecy

France’s animation industry is thriving during the Annecy Intl. Animated Film Festival.

The country’s animation production level in 2021 was the second-highest ever at 357 hours of programming, surpassed only by 2006, which reported 395 hours.

French animation, whose long-standing reputation for excellence and know-how has been a magnet for international co-productions for decades, is proving to be increasingly attractive to international co-productions thanks to its generous tax credit for international projects, revised upwards from 20% to 30% of spending in 2015. Foreign contributions have more than doubled over the past decade, with more than 83% of films receiving foreign funding.

France has established itself as one of the world’s leading animation producers, benefiting from booming demand for content, particularly from new non-linear players.

According to statistics, France is the third largest animation producer in the world, behind the United States (313 programs) and Japan (214 programmes), with a deficit of 65 programs currently commissioned. The France Télévisions group is a leader in Europe and is ranked NO. 6 worldwide with 40 animation programs in the pipeline, including 15 for its Okoo platform.

Animation is by far the best-selling genre abroad, with 74.7 million euros and almost 38% of total international sales in 2020, compared to 11.2% for documentaries and 10.7% for feature films.

That’s a 32.4% increase over the past two decades, which the report’s author, Cecile Lacoue, Head of Statistics at the CNC, called very high despite the global health crisis and strong IPs like Miraculous: Tales of Ladybug & Cat Noir” and “Oggy and the Cockroaches” as well as the work of French powerhouses like Xilam, Mediatoon, Cyber ​​Group Studios and Method Animation.

While the closure of cinemas due to the COVID-19 pandemic has had a major impact on overseas theatrical distribution, SVOD platforms and linear TV channels have filled the gap. On television, French animation enjoys a privileged place on foreign television channels, ranking behind national productions in countries such as Germany, Great Britain, Spain and Italy.

Animations, especially animated series, are a magnet for video-on-demand platforms: in April 2022, more than 89,000 episodes of children’s programs were available on VoD platforms in France, representing 45.1% of the total supply, which has more than tripled 5 years. While most programs are aimed at children, more than 15% are aimed at adult audiences.

The report shows that young viewers like animation the most, which accounted for 8.7% of supply and 20.6% of television consumption among 4-14 year olds in 2021. This percentage is even higher for 4-10 year olds (25.3%).

In cinemas, animated films are seen as a magnet to appeal to a large, young and more casual audience, of which 44.5% were aged between 3 and 14 in 2021.

When theaters reopened after the pandemic in May 2021, distributors relied on animation to boost admissions with five animated films released within the first week, including US super productions such as Encanto and Tom & Jerry, testifying to the continued dominance of US animation in French cinemas.

Concluding the presentation of the report, Lacoue described animation in France as a resilient sector in the face of the health crisis, which quickly returned to growth and contained the decline in its workforce at the onset of COVID-19

Pandemic and return to Levels from 2019 to July and Record level in November 2021.

The CNC Animation market research report, published every year to coincide with the Annecy Festival for the past 14 years, provides domesticin-depth analysis of audiovisual and cinematographic animation in France and abroad.

https://variety.com/2022/film/global/cnc-french-animation-report-annecy-1235297174/ French animation report presented by CNC in Annecy

Charles Jones

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