Ford’s first vehicle based on the Volkswagen MEB EV architecture will be a crossover with a touch of Explorer in its design.
The general manager of Ford’s Model e electric vehicle division in Europe, Martin Sander, posted a picture on Twitter of him lifting the foil that conceals the as-yet-unnamed vehicle.
At the same time, a new shadowy teaser image was published on the Ford of Europe blog.
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Both images show a fairly upright body, with LED daytime running lights up front somewhat reminiscent of the Explorer or Edge, and a waistline kick-up towards the C-pillar.
The body appears more clearly styled than the Volkswagen ID.4 and ID.5, with which it will share its underpinnings, and more angular than the unrelated Mustang Mach-E, with which it will share showroom space.
Ford previously announced this crossover in a shadowy teaser of the nine electric vehicles it plans to have in Europe by 2024, including five van or van-based models.
The remaining four vehicles are SUVs: the upcoming Puma EV; the Mustang Mach-E already on sale; the crossover unveiled today, labeled “Sport Crossover”; and another vehicle marked “Medium-Size Crossover”.
It’s unclear how big the so-called sport crossover will be, although it could be a slimmer but similarly sized counterpart to the medium-size crossover.
At this point, no plans have been announced to sell either outside of Europe.
The Mustang Mach-E is 4739mm long, while the Escape (or Kuga as it’s known in Europe) is up to 4629mm long. So Ford could have 2-3 similar sized electric SUVs.
The company has invested US$2 billion (AUD$2.98 billion) to modernize its plant in Cologne, Germany, where the Fiesta is currently being built, and will start production of an electric vehicle there from late next year. Fiesta production ends in June.
Ford will have a fully electric car range in Europe by 2030, with every model range being “zero emissions” by 2026 – be it a plug-in hybrid or a full electric vehicle.
The commercial vehicle range will be zero-emissions by 2024, with e-transit being joined by the e-transit custom and a plug-in hybrid Ranger in the works. By 2030, the company expects that two-thirds of its commercial vehicle sales will be PHEVs or EVs.
Ford is ending production of the Fiesta and Focus – after canceling the European Mondeo – and focusing on SUVs, commercial vehicles and the Mustang in Europe.
It also says it will rediscover its “adventurous spirit” and emphasize its American identity.
While Ford is one of America’s best-known and most successful automakers, its European operations have a long history of developing vehicles that cater to European tastes.
Again, many of these vehicles were sold in Ford’s home market of the United States, but there was often a crucial difference in design and positioning between US-oriented models like the F-150 and Bronco and more “international” fare like the Fiesta.
The company’s European marketing chief said in a blog post that there’s a “disconnection between the passion we at Ford have for our brand and the more pragmatic lens that consumers are currently seeing us through.”
“At our core, we’ve always felt like another keyword from our consumer research: ‘American,'” said Peter Zillig.
“Adventurousness is the ethos that will help drive our transformation in Europe by helping us connect emotionally with consumers who say they know we’re American but don’t feel like we’re American.” be.”
To that end, the distinctly American Mustang is complemented on the continent by the Bronco. The Ranger Raptor will also offer buyers a more non-European performance option.
https://7news.com.au/lifestyle/motoring/ford-teases-first-vw-based-electric-vehicle-c-9184199 Ford teases first VW-based electric vehicle