Ferrari announces strategic partnership with Qualcomm to drive future digital transformation »FirstSportz

Formula One, Qualcomm
Formula One, Qualcomm

We all know that Ferrari Isa mode of transition and transformation. Deals with a group based in San Diego called Qualcomm was agreed as confirmed in a tweet by the Italian giants on their official Twitter handle. This deal with a tech giant like Qualcomm will go a long way to serving as a catalyst for this process.

More importantly, Ferrari needs to go digital, and that’s where the San Diego-based group’s premium product will come in.

The agreement will apply to both racing and vehicles on the road, and also a joint project that includes a so-called digital cockpit that has been identified as one of the more significant projects.

Ferrari CEO, Qualcomm CEO, excited with the latest development

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Ferrari announces strategic partnership with Qualcomm to drive future digital transformation 2

Ferrari CEO, Benedetto Vigna very excited with the latest development. He hopes the partnership will create more efficiency and help them explore digital technology.

“We believe innovation requires market leaders to work together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge of digital and web 3.0 technologies, areas with great potential in automotive and motorsport. We believe that the valuable partnership and distinctive interpretation of Ferrari will ultimately enhance product quality. ”

“We are delighted to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future looks like as we work together to deliver world-class driving experiences to their customers through our Snapdragon Digital Chassis. ”

“The Snapdragon logo will make its debut on the F1-75, the single-seat Ferrari will be unveiled at Maranello on February 17, 2022. Furthermore, the Maranello marque e-sports activities will be part of the series. grants,” as reported by company.ferrari.

The deal can be seen as a long-term project to use Qualcomm’s automotive technology to an advantage over the competition when it comes to their future automobiles. Ferrari as well as other giants like Volvo, Honda, Renault and GM have joined a long list when it comes to using a tech company’s suite of car tech. This deal could be exactly what the company is looking to speed up the transition.

Also read: McLaren and Lego team up to launch first F1 racing car with a surprising twist

https://firstsportz.com/formula-one-ferrari-announces-a-strategic-partnership-with-qualcomm-to-drive-future-digital-transformation/ Ferrari announces strategic partnership with Qualcomm to drive future digital transformation »FirstSportz

Subhankar Mondal

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