Esteban Geller becomes General Manager of Sony Music US Latin
Sony Music US Latin has appointed Esteban Geller as General Manager.
Geller is based in Miami and will continue to report to Sony Music US Latin President Alex Gallardo.
Most recently, Geller served as Senior Vice President, Artist Relations & Marketing, where he led artist strategy for the label’s global Latin music ecosystem.
In his new role, he will oversee Puerto Rico and West Coast operations, radio/promotions, video commissioning and Sony Music US Latin’s relationship with management companies.
Geller has worked on key projects for artists such as Shakira, Maluma, Jennifer Lopez, Camilo, Rauw Alejandro, Becky G, Ricky Martin, Carlos Vives, Marc Anthony, Wisin & Yandel, Manuel Turizo, Nicki Nicole, Farruko, Christian Nodal, C. Tangana, and many more.
Before joining Sony Music in 2018, Geller represented artists such as Ricardo Arjona and Diego Torres and held positions at Fenix Entertainment Group Latin America and MTV/Vh1 Latin America.
Regarding the promotion, Gallardo said, “Esteban is one of the most dynamic, accomplished, energetic and enthusiastic executives in the industry.
“He has played a key role in our expansion and the continued success of countless acts. He is a real team player who not only has great ideas; he actively executes them at the highest level.”
“Esteban is one of the most dynamic, accomplished, energetic and enthusiastic leaders in the industry. He has played a key role in our expansion and the sustained success of countless acts.”
Alex Gallardo, Sony Music US Latin
Geller added: “It’s been great to be a part of Sony’s growth in the industry and I’m proud of what we’ve achieved over the past few years.
“Latin music has become a respected mainstream genre and I’m honored to have witnessed every step of this evolution at Sony.
“It’s been great to be a part of Sony’s growth in the industry and I’m proud of what we’ve achieved over the past few years.”
Esteban Geller
Geller continued, “None of this would be possible without our incredible and passionate staff, managers and amazing artists.
“Each project is so important to us, and we approach each artist with the same care and diligence. Great credit to Alex and Afo for entrusting me with developing not just music releases but the careers of key artists.”
According to data released by the RIAA last Wednesday (April 12), the total retail revenue generated from Latin music in the United States was $1.09 billion last year, a Increase of 23.8% compared to 2021 compared to the previous year.
Latin American music had a market share of 6.9% of all recorded music revenue last year, an all-time high for the genre, the RIAA said, and a 5.9% increase in 2021.music business worldwide
