Elon Musk’s “hardcore” Twitter ultimatum backfired. What now?

Elon Musk‘s ultimatum that Twitter employees either go “extremely hardcore” or go astray seems to have backfired. Rather than encouraging the social media company’s remaining employees to stay (he was already laying off about half the workforce when he took over), Musk’s executive order has workers committed to this “new Twitter” by 5 p.m. Thursday , allegedly pushed hundreds of employees – possibly thousands – to leave the company. “I’m not pushing the button,” one employee wrote in Slack, according to The Verge. “My watch ends with Twitter 1.0. I don’t want to be part of Twitter 2.0.”

Overnight, Musk seemingly plunged the company into a new level of chaos: Twitter reportedly told employees it would immediately shut down Twitter’s offices and bar access to the buildings — which an insider said to avoid “physical sabotage.” to prevent”. It’s unclear how many people still want to work at the company, although Insider reported that it could be fewer than 2,000, raising new questions about the company’s ability to even stay afloat, maintain its servers and provide a secure environment for maintain user. “It is likely that there are major security issues and your data could be hacked. This isn’t uncommon either, but it’s a pain. If you have a credit card loaded, be vigilant,” the tech journalist said Kara Swisher tweeted.

A crowd of Twitter users made their insecurity known Thursday night, leading to the hashtag #RIPTwitter trending as longtime users bid farewell. Musk tried to stifle the chatter, tweet: “The best people stay, so I’m not too worried.” The new CEO even seemed to revel in the chaos, Sharing a meme showing a Twitter logo sunning itself on the grave of another Twitter logo. “Record numbers of users are logging in to see if Twitter is dead, which ironically makes it more alive than ever!” he wrote in a Friday morning post.

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It’s become clear that Musk’s “blow-it-all-up-and-see-what-works” approach to Twitter has created an unsustainable work environment for many. “My boss got fired, and my boss’s boss — the department head — resigned. So I didn’t know who my boss was. I didn’t know what new assignment I had,” said a former Twitter employee Melissa Ingel said NPR. “We’re not really sure if our work is meaningful to the new owner,” said Ingle, a data scientist who worked on the platform’s civic integrity team. Musk laid off about half of the company’s 7,500 employees two weeks ago, reportedly slashed thousands more contractor jobs over the past weekend, and fired several employees who had openly criticized him this week. Throughout Thursday, the company-wide internal chat was inundated with farewell messages from over 500 employees, according to Reuters. Many of the employees who opted for the three-month severance package announced their departure using the hashtag #LoveWhereYouWorked and by tweeting a greeting emoji — a symbol reportedly used frequently on Twitter’s internal Slack these days.

Musk could be in more trouble than he’s letting on. Tech News Site Platformer reported that the designers behind the Twitter Blue project – Musk’s staggering revenue system that would allow any account to purchase verification badges previously reserved for corporations, government officials and public figures – have decided to take the company along with a number of key employees on Responsible for maintaining the backend of the platform.

In addition, a group of Democratic senators on Thursday sent a letter to the chair of the Federal Trade Commission calling for an investigation into the company and accusing its new CEO of “taking alarming steps that have undermined the integrity and security of the platform.” . On Friday, Musk shared another meme shrugged off the lawmaker’s comments, suggesting that they should instead focus on the collapse of cryptocurrency exchange FTX.

https://www.vanityfair.com/news/2022/11/elon-musks-hardcore-twitter Elon Musk’s “hardcore” Twitter ultimatum backfired. What now?

Charles Jones

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