Don King and his lackluster boxing commercials

Don King was the first superstar boxing promoter. He promoted some of Muhammad Ali and Mike Tyson’s biggest fights, but those days are long gone.

Don King was once the most successful person Boxing promoting globally, but today, at the age of 90, King’s boxing shows are ridiculous. You have to wonder, why did he stay in the game?

First Class CEO Bob Arum is 91 years old, but his advertising agency is still hosting some of the most important games in the sport while King is falling into embarrassing obscurity. His latest battle card features Ilunga Junior Makabu vs Thabiso Mchunu as the latest example.

To be fair, the rematch between Makabu and Mchunu is competitive. Makabu was the WBC cruiser class champion, but many thought he should have lost the title to Mchunu in their January 29 rematch.

The main event is not the problem. The lackluster battle card and bottom card implementation is more of an issue. Even though Makabu is a champ, his name doesn’t carry the weight of the $49.99 price tag attached to the event. The same could be said for heavyweights Trevor Bryan and Jonathan Guidry, fighting for the WBA’s “regular” heavyweight belt.

The fact that Bryan and Guidry are competing in a “championship” match is a farce, where the WBA also deserves to be blamed for their ridiculous number of titles and their lousy ranking system. However, King is happy to use the word “champion” as a background decoration for the extra battle card. To charge $49.99 for it is a blatant middle finger for boxing fans.

King was once one of the biggest promoters in business. He staged 1974’s “Ruble in the Jungle” between Muhammad Ali and George Foreman, one of the greatest heavyweight fights in history. So, 1975’s “Thrilla in Manila,” between Ali and Joe Frazier, was also promoted by King. The comparison between Makabu and Mchunu, illustrates the monumental fall of King’s promotional empire.

Don King was once one of the biggest promoters in the world, but his stardom has faded considerably since his glory days.

Battle poster for Makabu vs. Mchunu 2 looks like an art project by an 8-year-old using computer software from 1995. The pixelated text on the flyer equates to King’s product, which is a complete piece of junk.

In conversation with some friends, someone said that they feel bad for the old King and his current promotion status.

Not me. I consider it poetic justice.

Don’t forget that King was once charged with taking the lives of two people, even though he was convicted of only one of the counts. Somehow, King spent less than four years in prison for voluntary manslaughter.

King stomped someone to death and started a boxing business after he got out of prison. He hosted some of the most memorable competitions in boxing history and promoted legends like Ali, Larry Holmes and Mike Tyson.

Ali, Holmes and Tyson also allege he defrauded them of millions of dollars. Not to be outdone, King has settled numerous lawsuits from boxers like Holmes.

It was Tyson who spoke about King in one ESPN Profile on King“He’s vilified black boxers more than any white cheerleader has ever been in boxing history.”

King doesn’t appear to be struggling financially, but his current promotional game is second-rate. He will forever hold a place in boxing history, but his time as a top dog in the promotional side of the sport appears to be over. However, King still felt the need to move on.

“I’ll slow down when I get to heaven,” King said on a recent media call. “The thugs blew up my car, my house. I am against a crooked system where women cannot get their rights and equality, and black people cannot have a chance. That’s why I’ve been fighting since I got out of prison.”

King’s is still trying to portray himself as a hero who has corrupted institutions. Yes, many of the institutions that King allude to prevent corruption and inequality, but his boxing career allegedly added to the structure of institutional immorality. After all, many of his former boxers are the ones who have leveled the most damaging accusations over the years.

I believe King stated that he would continue in the boxing business until he went to heaven, if that is where he was going, but his boxing days are long gone. Thank god for that. Don King and his lackluster boxing commercials

John Verrall

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