Disney Star has won the Indian television and digital rights to global men’s and women’s events run by the International Cricket Council (ICC) from 2024 to 2027.
While the ICC did not disclose the value of the deal, it said the “incredibly competitive” process “produced a significant increase in the rights fee from the previous cycle to continue cricket’s impressive growth and reach”. The rights to the previous cycle, valued at about $2.1 billion, were won by Star, then a Fox network, but those were for eight years and for worldwide rights rather than just India.
Since then, the Indian market has grown exponentially. Winning the ICC rights is a coup for Disney Star, which recently ceded the digital rights to the lucrative Indian Premier League (IPL) tournament to a Viacom18 consortium backed by billionaire industrialist Mukesh Ambani and worth around US$3 billion dollars paid. Disney Star paid $3.01 billion for broadcast rights.
Viacom, Zee and Sony are said to have been the other bidders for the ICC rights.
“Disney Star has played an important role in transforming ICC games into one of the biggest sporting spectacles in India over the past seven years, expanding the estate’s viewer base across all geographies and demographics of the country,” said K. Madhavan, Country Manager and President, Disney Star. “The expansion of ICC rights complements our strong portfolio of cricket properties, which also includes television rights to IPL (2023-27), TV and digital rights to Cricket Australia (2024-31), BCCI [Board of Control for Cricket in India] Broadcasting rights for the 2024 season and Cricket South Africa (end of the 2023-24 season) and reinforces our status as the destination for the country’s top sporting events.”
Greg Barclay, Chairman of the ICC, said: “We are delighted to continue our partnership with Disney Star as the home of ICC cricket for the next four years, which has delivered an excellent outcome for our members and will support our ambitious growth plans.”
“Having a broadcast and digital partner for women’s events in India is a significant step forward in our quest to accelerate the growth of women’s football,” added Barclay. “Disney Star presented impressive plans to advance women’s cricket and they clearly share our vision, so I’m incredibly excited about the magnitude of the opportunity ahead.”
The 2024-27 period will see cricket tournaments galore. Women’s events include the 2024 ICC Women’s T20 World Championships in Bangladesh, next hosted in England in 2026; the 2025 ICC Women’s Cricket World Cup in India; and the 2027 ICC Champions Trophy in Sri Lanka.
Men’s events include the 2024 ICC Men’s T20 World Cup in the United States and West Indies, next up in 2026 in India and Sri Lanka; the 2025 ICC Champions Trophy in Pakistan; and the 2027 ICC Cricket World Cup in South Africa, Zimbabwe and Namibia.
https://variety.com/2022/biz/global/disney-star-india-cricket-rights-icc-1235352645/ Disney Star to get cricket rights from ICC India until 2027