Daily Wire Invests $100M in Kids Content to Counter ‘Wake’ Disney

The Daily Wire, a conservative media organization that has never produced children’s programming, is using Disney’s opposition to Florida’s Don’t Say Gay law as a rallying point to enter the children’s entertainment business.

The Nashville-based company announced Wednesday that it plans to invest at least $100 million in live-action and animated children’s content over the next three years. The right-wing channel’s first content aimed at children is scheduled to start in spring 2023 on the Daily Wire subscription platform; No children’s shows or films that may be in the works were listed.

Americans are “tired of giving their money to wacky media companies that want to indoctrinate their children with radical race and gender theories,” said Daily Wire co-CEO Jeremy Boreing, announcing the initiative. “But they want to do more than just cancel them. They want alternatives.”

The Daily Wire’s most popular property is the daily podcast of co-founder Ben Shapiro, who has argued that homosexuality and transgender identity are mental illnesses.

The Daily Wire’s kid content announcement comes two days after Disney denounced Florida’s Parental Rights in Education Bill, which among other things bans “classroom discussions about sexual orientation or gender identity” up to third grade. Disney’s public opposition followed employee protests against Disney CEO Bob Chapek’s previously lukewarm response to the bill and the news that Disney had donated to the bill’s sponsors.

“Florida’s HB 1557, also known as the ‘Don’t Say Gay’ law, should never have been passed and should never have been made into law,” Disney said in the statement released Monday. “Our goal as a company is to have this law repealed by the legislature or struck down in court, and we remain committed to supporting the national and state organizations working to make that happen.” We are committed to protecting the rights and safety of LGBTQ+ members of the Disney family and the LGBTQ+ community in Florida and across the country.”

According to The Daily Wire, the initial plan was to announce the foray into children’s programming in November 2022. However, the company said it decided to delay the announcement based on a report in which Disney employees at a recent company meeting discussed the company’s increasing “queerness” in content and the introduction of more gender-neutral terms in its theme parks.

“Disney was once a dependable source of wholesome and innocent entertainment for children,” The Daily Wire said in a press release. But now parents “are afraid that the content their children are consuming will at best brainwash them and at worst put them at risk.”

The Daily Wire says it has recruited Eric Branscum and Ethan Nicolle from Christian series VeggieTales in the House and conservative Christian news-satire site Babylon Bee to lead the development of children’s content.

The Daily Wire offers multiple subscription levels that provide access to video content, including $144/year, $240/year, or $14/month.

In January 2021, The Daily Wire announced plans to produce films and signed a deal with Gina Carano, the actress who starred in the first two seasons of Disney Plus’ The Mandalorian before Lucasfilm fired her over controversial social media posts fired, one of which suggested that the treatment of conservatives in the US was similar to the persecution of Jews in Nazi Germany. The Daily Wire’s film, Terror on the Prairie, starring Carano, is slated for release this summer. The film’s synopsis reads, “On the plains of Montana, a frontiersman must protect herself from a ruthless band of outlaws bent on revenge.”

The Daily Wire says it is 100% owned by Bentkey Ventures LLC (formerly Forward Publishing LLC) which owns Boreing, Shapiro, Daily Wire COO Caleb Robinson and Farris Wilks, who along with his brother Dan runs a hydraulic fracking Company founded sold in 2011 for $3.5 billion.

https://variety.com/2022/digital/news/daily-wire-100-million-kids-entertainment-disney-1235219678/ Daily Wire Invests $100M in Kids Content to Counter ‘Wake’ Disney

Charles Jones

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