Could Cadillac return to Australia?

General Motors has registered a trademark in Australia for the Cadillac Lyriq, its flagship brand’s first electric vehicle.

There are two separate filings for the nameplate, both with a filing date of November 14, 2022.

“The Cadillac Lyriq name and logo has recently been trademarked, which has sparked speculation,” said a spokesman for GM Specialty Vehicles, which imports and distributes GM vehicles in Australia and New Zealand.

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“It is standard practice for GM to secure important brands worldwide. GM has registered several trademarks to protect them from unauthorized use.

“Given the level of interest, it’s not uncommon for a few registrations to cause excitement.

“But we’re not making any announcements about Cadillac and our focus is on Chevrolet Silverado and Chevrolet Corvette.”

GM currently has no other local trademark applications for Cadillac products. For example, a search on IP Australia shows no entries for, for example, the Escalade. There are also no listings for other GM vehicles using the automaker’s Ultium electric underpinning.

delivered Recognition: car expert
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Cadillac last officially sold vehicles in Australia in 1969, but 40 years later it came very close to returning to the local market with the second generation CTS.

It officially announced the launch of the luxury sedan in 2007 and received local certification for its sale, with several dealers signing up to carry the brand, which would have sold alongside Hummer and Saab models.

GM even imported several dozen CTS sedans just to reroute them, since the company canceled plans to sell the brand in January 2009, just weeks before they were due to go on sale.

Since then, Cadillac has ceased production of other right-hand drive vehicles and has continued to reduce its presence outside of markets such as North America, China and the Middle East. For example, it only sells one vehicle in Europe, the small crossover XT4.

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But GM has now confirmed that it intends to become a “major player” in the European market again after selling the Opel and Vauxhall brands in 2017.

Former GM Europe chief Mahmoud Samara said in July: “We are very confident that we will be a significant player,” but without citing any proposed targets or models. He was later replaced by Jaclyn McQuaid.

The change at the helm does not appear to have altered GM’s plans for Europe, with the company noting in Ms McQuaid’s appointment that GM Europe is “a nimble, non-traditional mobility start-up with a pure electric vehicle portfolio at its core ” will be. .

“Chevrolet is a global brand, Cadillac is a global brand, Hummer is a global brand, so we have global brands that serve a purpose,” Mr. Samara said in July.

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“The beauty of the transition to electric vehicles is the flexibility we can offer with these platforms. It will serve its purpose in Europe.”

This does not necessarily confirm that sales of GM’s right-hand drive vehicles will resume, as GM has previously sold left-hand drive American imports in the UK.

Mr. Samara notes that GM Europe will behave like a fast start-up as there is now no Opel/Vauxhall operation to serve as an anchor.

That suggests it could operate a largely online retail model like Tesla, Polestar, and Genesis.

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The Lyriq is available with a choice of single-motor rear-wheel drive and dual-motor four-wheel drive powertrains, both paired with a 102kWh lithium-ion battery.

In North America, the US-built rear-wheel drive model produces 255 kW of power and 440 Nm of torque, and its all-wheel drive counterpart produces 373 kW and 610 Nm.

In the Chinese market, where the Lyriq is also made, the specs are slightly different.

The rear-wheel drive model has a range of 502 km on the more stringent US EPA test cycle.

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The luxury SUV supports DC fast charging with up to 190 kW, which can extend the range by around 122 km in just 10 minutes. Cadillac will also offer buyers a 19.2 kW home charger that can add 84 km of range per hour.

The Lyriq is 4996mm long, 2207mm wide (including mirrors) and 1623mm high with a wheelbase of 3094mm.

This makes it roughly the size of an Audi e-tron or BMW iX. It starts at $62,990 (AUD92,891), undercuts those rivals by thousands of dollars and matches it in performance with the Tesla Model Y.

The Lyriq will be the first of numerous Cadillac EVs, with the company confirming three electric SUVs this year and unveiling the ultra-luxury flagship Celestiq. A pair of cheaper electric sedans are also said to be in the works. Could Cadillac return to Australia?

James Brien

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