Coles Express petrol stations will no longer exist after the chain’s new owner announced a rebrand.
Viva Energy, which acquired Coles Express convenience stores from Coles Group in September last year, said the stores will be gradually rebranded as Reddy Express.
All references to Coles Express will be removed from all stores over the next 3.5 years and replaced with new ones. However, most are expected to be renamed within two years.
Looking for a new job or job candidate? Post jobs and search for local talent on 7NEWS Jobs >>
Jevan Bouzo, managing director of Viva Energy’s convenience and mobility business, said the company is also in the process of acquiring the On The Run (OTR) convenience store brand.
He said the Coles Express locations will be renamed Reddy until the OTR takeover is approved. At this time, all stores will be converted to OTR branded stores.
During this time, some Coles Express locations may convert to OTR stores immediately.
Reddy Express stores will continue to offer existing loyalty programs, including the four cents per liter discount vouchers at Coles supermarkets.
Coles brand products will also continue to be sold in stores.
“Consistency and familiarity are critical to giving our customers peace of mind that they will continue to receive the same great service, offers, loyalty and rewards they enjoy today,” said Bouzo.
“The transition of the Coles Express business to Viva Energy has gone very well and the rebranding of these sites as Reddy Express is the next step as we await the approval process for the OTR acquisition.
“This is an important part of our journey to becoming an integrated fuel and convenience company. We are well on our way and I know our customers will love what we have in store for them in the future.”