Coca-Cola is returning to space, in a new and different way.
The iconic soft drink, which was one of the first fizzy drinks to be tasted by orbiting astronauts, is now trying bring the taste of space to Earth as a limited edition first of its kind.
“Coca-Cola Starlight,” as revealed on Thursday (February 17), “combines the great taste of Coca-Cola with a bit of a surprise, including red,” the company said in a statement. an announcement. “Its flavor includes additional notes reminiscent of stargazing around the campfire, as well as a feeling of coolness that evokes the feeling of a trip into cold space. “
Available on store shelves across the US starting Monday (February 21), with select countries to follow in the coming months, Coca-Cola Starlight highlights the brand’s history in space.
“Thirty-five years ago, Coca-Cola cooperates with NASA became one of the first soft drinks to travel into space. Oana Vlad, Senior Director of Global Brand Strategy at Coca-Cola Company. “With Coca-Cola Starlight, we want to celebrate our unsurpassed space exploration capabilities to inspire generations to explore new worlds of limitless possibilities.”
“We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space,” Vlad said.
In addition to the drink’s space-inspired flavors and colors, Coca-Cola Starlight is packaged with a design that features a multi-dimensional, light-filled star field. You can access the “out of the world” augmented reality (AR) experience “Concert on Coca-Cola” by scanning a bottle or can of Starlight, featuring pop star Ava Max.
“Coca-Cola Starlight takes people on a journey in the same way that music has the ability to transport listeners to new worlds with each song,” says Max. “It’s been exciting to work with Coca-Cola on this project.”
“We wanted to create an otherworldly experience through technology,” says Max.
Surrounded by red liquid and virtual gradients, Max performed “Kings & Queens”, “Sweet But Psycho” and “EveryTime I Cry” as part of an AR-holographic private concert using a can make a “fuzzy, anti-gravity space station”. “
The launch of Coca-Cola Starlight will also praised through cooperation with designers, including streetwear brand Staple, as well as by the new social filters available on Instagram.
Coca-Cola Starlight is the first product to launch under the company’s new Coca-Cola Creations platform.
“Coca-Cola Creations aims to surprise, delight, and engage a global audience through magical and unexpected interests, moments and collaborations – something we know fans have come to expect. in us,” Vlad said.
Coca-Cola Starlight will be available in individual 20-ounce bottles and 10 packs of 7.5-ounce cans in both “Original Taste” and “Zero Sugar” options starting Monday in stores across the U.S. . Later this year, Coca-Cola plans to introduce more limited edition Coca-Cola Creations.
“Coca-Cola Starlight [was] was created with the vision that in a world of infinite possibilities somewhere our universeanother Coca-Cola, another way to connect with one another, may exist,” the company said.
https://www.space.com/coca-cola-starlight-space-limited Coca-Cola launches limited edition ‘Starlight’ drink inspired by space