Christina Aguilera promotes the Sexual Wellness brand with sizzling images

Christina Aguilera launched her sexual wellness brand, playground, with stunning photos to promote it. The musician and actress is chief brand ambassador and co-founder of the sex-positive brand.

Aside from improving the quality of sexual intimacy and satisfaction, Playground was created to remove the “stigma” that comes with sex. Aguilera believes it’s an “essential” part of human life that should be discussed publicly.

The women-centric brand focuses on female sexual needs as it plans to change the narrative around women’s sexuality. She noted some essential ingredients in the products, like vitamin E in the lube.

Read on to find out more.

Christina Aguilera Launches New Sex-Positive Products

Aguilera, 42, shared photos of herself in a stunning black dress to promote her sexual wellness brand, Playground. The sex-positive brand focuses on women and seeks to destigmatize female sexuality.

She further explained the products in a statement released on Tuesday Daily mail. The “Can’t Hold Us Down” singer said her brand will “improve sexual wellbeing for everyone” with the new intimacy pack. Aguilera will also use her position as co-founder to address sex-related issues in order to create a more acceptable environment for the issue.

Aguilera promoted the products on her Instagram page with an important caption, noting that sex is an “essential part of our overall well-being.” Branding Playground’s official name, she added, “EVERY part of your body, not just your hair or your face, deserves to be pampered.”

The products are women-centric

Three co-founders will lead the female sexual positivity brand; Aguilera, Catherine Magee, CEO, and Chief Product Officer, Sandy Vukovic. The brand caters to women because Aguilera is passionate about “changing the narrative around female sexuality.” The singer’s statement also noted that the “female perspective” would remain “at the forefront” while addressing stigma around sex.

The star posed alongside her co-founders in an Instagram clip to promote the brand. In the caption, she wrote, “I’ve spent my entire career encouraging everyone, but especially women, to feel empowered while acknowledging their sexuality! The better you feel, the better you can live your life and own EVERY skill in it!”

Aguilera noted how proud she is to be part of the founding team of the “amazing woman-owned brand dedicated to making sexual wellness products more accessible and fun for everyone!” In response to her post, several fans of the “Genius In A Bottle” singer on her new project. One Instagram user pointed out that the products are vegan, noting, “I’m definitely buying!”

Christina Aguilera products increase sexual satisfaction

Christina Aguilera

Accordingly Daily mail, Playground products focus on increasing “bliss” and “in the bedroom” sexual satisfaction. The company explains that it’s easier to connect with your partner on a “deeper” level when they’re having a good sex life.

The company noted that the products were “intentionally” designed for the “unique needs and desires” of women. They target users’ libido and sexual mood to increase the quality of their performance and experience.

Playground products are particularly confident in their ability to transform women’s sexual health for the better because the brand was “founded and formulated by women, for women.” Sexual health is equally important to the brand, as they believe that women’s sexual well-being should be taken just as seriously as intimacy and satisfaction.

They contain ingredients that improve chemistry

Christina Aguilera

Per Daily mail, the company revealed some key ingredients in its products, including “chemistry-enhancing” ingredients. The company claims that its “proprietary formulas contain innovative bioengineered formulations,” and lists ashwagandha and black cohosh as some of them.

Playground products offer “clean, natural, water-based lubes” designed to “stimulate all five senses and multiple erogenous zones.” The sexual wellness brand’s products contain vitamin E and bamboo extract that mimic “natural lubrication.”

It also contains “moisturizing hyaluronic acid” to help with hydration and lubrication. Of the variety of lubes, including Mini Escape, After Hours, and Love Sesh, Aguilera’s favorite is reportedly Date Night. Christina Aguilera promotes the Sexual Wellness brand with sizzling images

Dustin Huang

Dustin Huang is a 24ssports U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Dustin Huang joined 24ssports in 2021 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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