“Caught in His Arms” is set to go into production at Wattpad and GMA-7 in the Philippines

Wattpad Webtoon Studios, the fan-driven global entertainment and publishing arm of Webtoon and Wattpad, and GMA-7, the Philippines’ premier linear television network, announced Thursday a series of upcoming television adaptations of popular Wattpad web novels.

The first of these is Luv Is: Caught In His Arms, an adaptation of the hit Wattpad web novel Caught In His Arms, which has been viewed more than 55 million times, by author Ventre Canard (@VentreCanard).

The show starts in October and will air daily Monday through Friday on GMA-7. It aims to feature some of the Philippines’ hottest rising stars. Sofia Pablo and Allen Ansay, known to fans as “Team Jolly.” They are joined by members of the group Sparkada, including Vince Maristela, Raheel Bhyria, Michael Sager, Sean Lucas, Caitlyn Stave, Cheska Fausto and Tanya Ramos.

The story follows heiress Florence Almero as she flees her privileged and wealthy lifestyle after being forced into an arranged marriage. She finds refuge at the home of Don Ferrell, a close family friend. But their new home has its own set of characters, including Ferrell’s notoriously mischievous grandsons. Over time, she develops a close bond with the Ferrell boys and unexpectedly falls in love with one of them. But just as she seems to be settling into her new life, Florence learns the truth behind her mother’s death and an enemy from the past emerges, eager to exact revenge on her and her family.

Both popular and prolific, Ventre Canard has amassed over 1.7 million followers on the platform, published 26 stories, and totaled 342 million reads. Caught In His Arms was published by Pop Fiction Books in 2020.

Wattpad has a community of more than six million people in the Philippines. It’s also home to some of Wattpad’s most influential authors and fanbases, where writers like Jamille Fumah (@JFStories), Abigail De Silva (@CeCeLib), Tina Lata (@blue_maiden), and Maxine Lat Calibuso (@maxinejiji) have millions of followers and reads for work.

Wattpad Webtoon Studios also recently announced a partnership with Kumu, the leading social entertainment platform in the Philippines, to adapt Jamille Fumah’s Wattpad web novel, Kiss Master, into an 8-part series.