Call of Duty Makes Millions of Players Bleed as an Acti Hypes Game

Box art for Call of Duty Modern Warfare II depicts an agent in a skull mask preparing to reclaim hearts and minds.

picture: activity

Success is relative. Many gambling companies would kill for a blockbuster franchise that is an annual hit call of Duty. But for embattled publisher Activision anything but the highest billing month after month is not enough, and call of Duty is recently increasingly falling short.

The publisher reveals this in his latest earnings report that its games have lost over 30 million players in the last year alone. While Activision has released games like Tony Hawk’s Pro Skaters 1 + 2 and Crash Team Racing with Nitro Fuel Historically, the majority of its monthly active users (MAUs) were from call of Duty. By the end of March 2021 it was 150 million. Yesterday Activision announced it had fallen to 94 million.

That speaks to broad struggles throughout the franchise, but especially in vanguardthe newest call of Duty Game released last fall. His campaign was short and underdeveloped World War II globetrotter smorgasbord, and multiplayer didn’t fare much better. In June 2021 the previous year Call of Duty: Black Ops Cold War was that second best selling game. In June 2022, vanguard didn’t even make the list.

A chart from Activision Blizzard's Q2 2022 earnings report shows how many monthly active users were lost.

screenshot: Activision Blizzard / Kotaku

Activision’s monthly active users more than doubled following its release Call of Duty: Mobile 2019 and then Call of Duty: Warzone in 2020, but growth in these areas appears to be declining or flat at best. war zone in particular has partially fought due to delays, bugs and related crossover updates vanguard earlier in the year.

The company’s solution to all of this is simple: more call of Duty. The company confirmed in its report that it is doubling down on every facet of the military shooter, claiming that the end of the year will herald “a new era” for the franchise. Call of Duty: Modern Warfare II will be released on October 28th. A Call of Duty: Warzone 2.0 “Experience” is spun out of it. and Call of Duty: Warzone Mobile is also still in the works, although Activision hasn’t denied it Bloomberg‘s report that one major call of Duty planned for 2023 had been delayed.

And if none of that works, well, that’s no longer the problem of CEO Bobby Kotick and the rest of Activision Blizzard’s leadership. Unless it encounters regulatory issues with a newly encouraged Federal Trade Commission, the company will be sold to Microsoft for $69 billion by next summer. Current managers will collect millions in bonuses, even if many current employees are still asking for them greater accountability on discrimination and other workplace issues reported to the publisher. Call of Duty Makes Millions of Players Bleed as an Acti Hypes Game

Curtis Crabtree

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