The estimated 145,000 pay-per-view purchases for Full Gear are down 29.3% from the estimated 205,000 purchases All go out was created in September. Still, Full Gear still attracted the second-most pay-per-view purchases in AEW history, topping the 135,000 purchases AEW Revolution collected this past March, up 7.4% year-to-date. Double Or Nothing in May attracted an estimated 115,000 purchases across all platforms worldwide.
This initial estimate of 145,000 pay-per-view purchases reflects all purchases worldwide, traditional and digital, in-person and late. Traditional cable and satellite distributions take longer to report, so actual sales numbers will vary accordingly. Late purchases, which typically account for about 10% of sales, exceeding or underperforming expectations will also affect the final number.
Bleacher Report is the only domestic digital pay-per-view distributor for the Full Gear live broadcast, which appears to have had a slight effect on purchases in the United States. FITE was added as a distributor on Sunday, the day after the live broadcast, as a digital distributor for fans in the United States who want to order a replay. This is a change from All Out in September, which was offered directly by FITE and BR in the US. FITE offers live and subsequent events internationally.
Full Gear has also been made available worldwide through Facebook. It is noted that the buy for Facebook is very small.
The estimated 145,000 pay-per-view purchases for Full Gear equates to approximately $7 million in pay-per-view revenue before AEW splits with distributors. If the average split is about 45%, then AEW would bring in around $3 million in pay-per-view revenue from Saturday’s pay-per-view.
Full Gear may have generated around $4 million from pay-per-view purchases, tickets, and merchandise. Only All Out in September attracted more total revenue for AEW. It is estimated that All Out has generated over $5 million, mainly due to an estimated 205,000 pay-per-view purchases for CM Punk’s return to the ring.
The final number of tickets distributed to Full Gear at the Target Center was 10,442, according to WrestleTix. Wrestlenomics notes that assuming 96% of that represents paid tickets, and with the standard AEW pay-per-view average ticket price of $65, that means an estimated gate 650,000 dollars. AEW will collect approximately $150,000 in additional merchandise, assuming the merchandise sold at the venue is approximately $15 per ticket sold.
Stay tuned for more.
https://www.wrestlinginc.com/news/2021/11/aew-full-gear-ppv-buys/ | Buy AEW Full Gear PPV