K-pop superstars BTS have signed on to play a live concert in support of Busan as the host city of the 2030 World Expo. The group was also appointed as ambassadors for the bid.
Bang Si-Hyuk, chairman of BTS management agency HYBE, and the company’s CEO Park Jiwon on Friday (local time) signed an agreement with Park Heong-joon, mayor of Busan Metropolitan City.
The deal commits the band to the concert and a number of related duties. No date was given for the show.
BTS will conduct other activities to appeal to members of the Bureau International des Expositions, which organizes the international competition to host the Expo. The group will personally present the proposed location for the BIE fact-finding missions, serve as ambassadors at South Korea’s presentation session, be present on election day to support the bid, provide photos and videos for the city’s digital campaigns, and disseminate promotional videos on officials’ social media channels.
“Considering the importance of their bid as a nation to host the Busan World Expo 2030, BTS and HYBE will do their best to successfully bring the World Expo to Busan. This will be a great opportunity to contribute to the advancement of K culture as well as its local pop cultures in Busan,” Bang said in a prepared statement.
“The group’s support as ambassadors will be incredibly helpful in increasing our efforts to bring the World’s Fair to Busan,” said Park.
Busan is South Korea’s second largest city and the country’s most important port. It has featured prominently in films such as Ode to My Father, Haeundae, and Marvel’s Black Panther. It’s home to Asia’s premier film festival, and in an effort to decentralize government, Korean authorities have moved several film industry functions to Busan and away from the capital, Seoul. These include the Korean Film Council and the Korea Media Rating Board.
The news came just days after BTS revealed to the world that they will be taking a break from the band to focus on their solo projects. The news caused quite a stir and depressed HYBE’s share price. The company then argued that the word hiatus had been mistranslated and said the band would continue to work as a team. On Thursday night, band member Jungkook released a new single in collaboration with Charlie Puth.
https://variety.com/2022/music/asia/bts-concert-busan-world-expo-1235302397/ BTS commits to Busan concert in support of World Expo bid