BMW bans large, annoying interior screens?

The proliferation of minimalist vehicle interiors with key functions buried in touchscreen menus has long been a bugbear for us at CarExpert.

BMW boss Oliver Zipse seems to agree.

“Driver distraction is the number one cause of accidents, not speeding,” Mr. Zipse reportedly said at a media briefing during CES 2023. “…If you have to look down to operate your car, we think that’s a big mistake.”

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The boss of the German luxury brand said he was “absolutely convinced” that such disruptive interfaces in cars will not be a long-term technology.

“It will be gone in 10 years. Probably the regulator won’t allow it,” Mr Zipse said – interestingly, this has to be said given the ongoing rollout of advanced self-driving capabilities.

Of course, Mr Zipse’s comments were bolstered by a new concept vehicle that offers an alternative to big center screens – and one that’s no simple return to the iDrive transmission tunnel watch face as the dominant means of interface.

delivered Credit: car expert

The BMW i Vision Dee concept, unveiled last week, was developed to preview designs and technologies destined for the automaker’s forthcoming range of electric vehicles based on its new class-leading platform.

The interior of the concept vehicle uses a pared-down design language and a huge head-up display that spans the width of the windshield, replacing a traditional touchscreen system.

The HUD concept is controlled via the steering wheel touchpads and the so-called BMW Mixed Reality Slider, with which the driver can decide how much digital content he would like to see.

delivered Credit: car expert

“In the interior, digitization goes hand in hand with a reduced use of materials, controls and displays, so that nothing distracts from the digital experience and the new feeling of increased driving pleasure,” according to a BMW game.

“The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated with a thumb movement.

“These Phygital [a portmanteau of physical and digital] Touchpoints control the selection of the content projected onto the windshield and, together with the head-up display, support the principle of ‘hands on the wheel, eyes on the road’.”

delivered Credit: car expert

The New Class platform is scheduled to debut in 2025 in a 3 Series vehicle that will compete against the Tesla Model 3. The second vehicle is an electric SUV of size X3.

“It’s more than a vision. We will bring this innovation to the new class as early as 2025… our customers will be able to experience this completely new technology in their vehicles,” says Zipse. BMW bans large, annoying interior screens?

James Brien

James Brien is a 24ssports U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. James Brien joined 24ssports in 2021 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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