BMW advises you to keep your old car longer

BMW has shown the potential to recycle older cars in greater numbers than today to reduce waste, rather than constantly buying new ones.

The idea was pitched by Monika Dernai, head of BMW’s sustainability team, in a speech in London, reported by Auto Express.

“We really need to think about extending the lifespan of cars; You don’t have a used car market where you sell cars to each other, but maybe take a car and extend its lifespan,” Ms Dernai said.

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“The idea might be that you could freshen up the interior,” she added, suggesting that reducing consumption is an important component in reducing our environmental impact.

“We need new skills in the aftermarket and to design cars so that the seat can be removed and a new seat put in – then it’s a used car that looks like a new car,” she added.

Whether their bosses at BMW love an idea that could reduce new car sales is another question entirely, but it would clearly reduce emissions. Building cars is an intensive process.

delivered Recognition: car expert

“It may have the same owner who then doesn’t buy a new car, but we still have a business model as a BMW and the whole of society benefits from it,” Ms Dernai claimed.

“Can we all switch to public transport? I think the answer is no. You’re worried about public transport in the UK, but when you look to the US it’s even more desolate. So I think there is still a market for cars out there.”

Upcycling is a burgeoning industry, but there’s a growing trend to electrify classics. The industry’s shift to over-the-air software updates also represents a paradigm shift in how long tomorrow’s car will stay shiny and new.

What do you think about this idea? BMW advises you to keep your old car longer

James Brien

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