Black woman changes her name, runs for the application and ends up getting an interview after being rejected multiple times

A black woman in North Carolina said Target turned down her application until she applied under a different race and less ethnic name.

Naturi Greene told The Insider that she received several rejection letters from Target over the years, but that all changed when she applied for a guest attorney position as “Tori,” a woman of mixed race. Greene filled out the form for the same position she had applied for weeks earlier. This time her application was accepted.

“I’m not sure how that can be proven as discrimination,” Greene told Insider. “But as a person of color in America, I can’t help but believe that’s why.”

Greene said she joked with her boyfriend about applying for the job as another race after her application was rejected under naturi on May 18. Then she applied to be Tori on July 3rd.

Target spokesman Brian Harper-Tibaldo told Insider that the Charlotte store where Green was looking for a job had not posted any positions when she applied in May, and the position opened weeks later. However, Greene’s rejection letter made no mention of the fact that the store was not hiring and the position was filled when the woman searched for vacancies.

“It’s hard to believe that the store wasn’t hiring at this point when the position was still advertised on the website,” Green said.

Reports indicate that Greene’s job hunting experience with Target is not unique. The major retailer was fined $2.8 million in 2015 after the US Equal Opportunity Commission found it screened out applicants based on race and gender in three job evaluations. In 2007, Target agreed to a $510,000 settlement after Kalisha White filed a petition under Sarah Brucker, while a petition under her real name at a Wisconsin store was denied. The second application got White an interview, although Brucker’s resume reflected less experience.

Greene posted a video on TikTok telling her story that has garnered hundreds of thousands of views. She said other people have reached out to her and shared similar stories of discrimination. Another TikToker, Journee Yawna, said her application for another job was rejected in March but accepted when she applied as Caucasian the next day.

“It’s a lot of jobs that seem discriminatory,” Greene said. “People have generally supported us just because they’ve been through the same thing.”

Economists from the University of California, Berkeley, and the University of Chicago sent more than 83,000 fake job applications to 108 of the largest US employers. They found that applications with “pronounced” black names reduced the likelihood of employer recalls by 2.1 percentage points compared to “pronounced” white names. Researchers applied for the February 2022 updated study with two identical resumes but different names for the positions. The researchers also found that the white-black callback rate is greater for roles in which employees communicate face-to-face with customers.

Greene said she no longer wanted to work at Target after the revelation.

“I don’t want to work anywhere that I couldn’t be hired for the person I am,” she said. “I just want people of all races to be treated equally and have access to equal opportunities.” Black woman changes her name, runs for the application and ends up getting an interview after being rejected multiple times

James Brien

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