Barclays have doubled their investment in the Women’s Football Championship to £30 million ($39.8 million) and extended their contract with the league until 2025 in a deal that also sees they became the main sponsor of the Women’s Championship for the first time.
The bank has also extended contracts with the Football Association and the English Premier League.
WSL has been funded by Barclays since 2019 when it invested just over £15 million. Their latest move marks a new record for UK investment in women’s sport, according to the FA.
“Barclays has played an important role in the development of women’s and girls’ football, so it is great news that they are committing to a new record investment in the pyramid of women’s and children’s football. girls until 2025,” said Kelly’s director of professional games for women. Simmons said.
“As part of the FA’s 2020-2024 Inspiring Women and Girls Strategy, we set ourselves the ambition to provide equal access to all girls in 90% of state schools. study and secondary school in the UK, and Barclays’ continued support and investment has allowed us to take great strides in achieving this ambition.
“From the grassroots to the top tier of women’s football, we are also extremely pleased to welcome Barclays as the new title sponsor of the FA Women’s Championship. The FA Women’s Championship plays a role. important in the continued growth of the pyramid structure and the history of trustworthiness and association football that Barclays has will make the league even stronger.”
The FA also announced that the Women’s Soccer Schools Association’s sponsorship – which has grown to 12,000 schools – will be expanded with a target of 20,000 schools by 2024.
https://www.espn.com/soccer/fa-womens-super-league/story/4547924/barclays-to-sponsor-womens-championship-for-the-first-timeextends-wsl-partnershipbarclays-to-sponsor-womens-championship-for-the-first-timeextends-wsl-partnership Barclays Sponsors First Women’s Championship, Expands Partnership with WSL