Banner, Hue launch direct primary care network in NoCo – Greeley Tribune

GREELEY – Banner Health has signed an agreement with Hue Health Inc. to offer a direct primary care network in northern Colorado called 39North.

Arvada-based Hue Health is helping Banner implement a new performance-based primary care health plan. The plan – 39North – is named for the latitude it serves in northern Colorado. According to a Banner press release, it will leverage Flume Health Inc., which offers a health plan-as-a-service platform designed to reduce the complexity of designing and managing a health plan.

39North will cover all medical services and will be available to employers and employees in the region who are eligible to receive in-network healthcare at Banner’s local facilities.

“The goal is to improve the coordination of a patient’s care to ensure that all care is necessary and efficient for the patient and provider, leading the patient to the best possible health outcome. The program is also working to provide patients with the best possible price transparency,” the press statement said.

Banner will provide all medical services under the plan, including specialty care, while Hue Health will provide cost savings, pricing transparency and consistency by developing direct contracts with hospitals and healthcare providers.

Services under the plan range from acute care and checkups to annual wellness visits and immunizations. Patients with chronic conditions such as diabetes and hypertension will be treated with the involvement of clinical pharmacists and diabetics to ensure ongoing monitoring of their condition, the press release said.

“Primary care affects around 90% of downstream healthcare costs, so effective coordination and incentives can impact both costs and quality at all levels of care,” said Jake Kerr, CEO of Hue Health, in the press release. “Hue Health offers performance-based primary care – a concierge level of patient care that also includes performance incentives for providers. The concept of value-based care, based on quality over quantity, improves outcomes across the board and drives Hue’s strategy. Working with a healthcare leader like Banner and a visionary like Flume to meet the specific needs of people in northern Colorado is key to our success.”

“By working with Hue, we will be able to quickly and cost-effectively continue to expand our primary care-anchored medical care services to reach as many members as possible in the region,” said Jim Branom, Payor and Provider Relations Director for Banners.

According to the press release, the benefits for employers are “creative ways to improve benefits and salaries to attract workers. A plan like 39North helps companies realize significant savings on their healthcare benefits and allows them to invest more money in higher employee salaries to attract and retain talent.

This article was first published by BizWest, an independent news organization, and is published under a license agreement. © 2022 BizWest Media LLC.

https://www.greeleytribune.com/2022/06/23/banner-hue-launch-direct-primary-care-network-in-noco/ Banner, Hue launch direct primary care network in NoCo – Greeley Tribune

James Brien

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