Banijay selects two Korean formats to launch MipTV

Banijay has secured multi-territory format rights to two Korean reality shows, which it will present at Cannes’ MipTV Market this week.

Banijay has acquired the format rights for the competition show “Bloody Game” in France, Germany, Italy, Denmark, Finland, Sweden, Norway, Belgium and the Netherlands from the Korean broadcaster and producer MBC. From CJ ENM it has acquired the rights for the relationship format “EXchange” in Scandinavia, Spain, Portugal, Germany and Australia.

Bloody Game launched in Korea last November and helped attract subscribers to Wavve, a joint-venture streaming platform in which MBC is a partner. The show is nominated for a C21 Format Award, with the winner being announced during MipTV.

“Exchange” launched last year on TVing, the streaming platform controlled by CJ ENM, and has become one of their biggest success stories, adding viewers and subscribers with the release of each episode. The show represented Korea as the national winner for Best Original Program by a Streamer/OTT at the Asian Academy Creative Awards in 2021. It has now been commissioned for a second season in its home market.

At “Exchange”, young couples who had separated in the past live together in a group for three weeks. They aren’t allowed to reveal who their ex is while all the participants get to know each other through dating and texting. The show has a switcheroo mid-season as couples are revealed, as are the senders of the lyrics.

“Bloody Game” takes a rougher approach. Competitors in search of a cash prize live together in a secret house and face a series of incommunicado challenges. You must use strategies and alliances to avoid eviction. Eviction is not the same as elimination, and some contestants who are sent to spend the rest of the series in a locked room can earn a final reprieve, return to the top of the game, and compete for the only prize.

“There are numerous survival formats out there, but MBC’s ‘Bloody Game’ towers above all others, packed with unique twists to engage viewers in every episode and action that unfolds beyond imagination,” said Jean Hur, Director of Format Sales at MBC .

“Packed with immersive gameplay and reality, ‘Bloody Game’ brings the much-admired creativity of recent Korean dramas to the unscripted world. It’s a bold show that explores important themes,” said Carlotta Rossi Spencer, Banijay’s Head of Format Acquisitions.

“Exchange is a really authentic show for a younger audience that craves real feelings and real love stories. With past relationships being kept secret even from the audience, the guesswork element grabbed Korean viewers and we anticipate huge interest in this innovative format,” said Rossi Spencer.

The deals expand Banijay’s catalog of over 4,000 formats. These include the flagship brands “Survivor”, “Hunted”, “MasterChef”, “LEGO Masters” and “Big Brother” as well as the company’s portfolio with fresh new IPs “Starstruck”, “Limitless Win”, “The Courtship”. and “Your body uncovered”.

https://variety.com/2022/tv/news/banijay-korean-formats-miptv-1235222697/ Banijay selects two Korean formats to launch MipTV

Charles Jones

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