An Australian company has signed a multi-year deal to become a premium partner of Formula 1 team Scuderia Ferrari.
The Virtual Gaming Worlds partnership begins with the first race of the season in Bahrain in March and the branding will appear on the team’s cars and racing outfits.
The Western Australia-based tech company, which specializes in online social games, has also touted “other benefits and potential collaborations.”
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“We are delighted to partner with Ferrari, one of the most recognized global brands in the world. With such a rich history, motorsport success and a brand synonymous with wins, performance, passion and luxury, we look forward to working together and our next chapter of growth,” said Laurence Escalante, Founder, Chairman and CEO of VGW called it a rarity, amazing opportunity.
“F1 is a truly global sport with tremendous reach that has seen amazing growth in recent years, particularly in the US, and there is no bigger brand than Ferrari.
“While we operate in different industries, we share similar beliefs when it comes to the power of technology and teams for performance and the role of passion that unites us all.”
This is the first time an Australian company has become a premier sponsor of a Formula 1 team.
Lorenzo Giorgetti, Ferrari Chief Racing Revenue Officer, said: “We are delighted to announce the arrival of VGW as a premium partner. As leaders in the gaming technology sector, they share our passion for innovation and thinking outside the box. We look forward to working with them to bring new benefits and experiences to our loyal and passionate Tifosi.”
Laurence Escalate invests in Expert Media Pty Ltd, the parent company of CarExpert.com.au
https://7news.com.au/lifestyle/motoring/australian-company-vgw-sponsoring-ferraris-formula-1-team-in-2023-c-9927390 Australian company VGW is sponsoring Ferrari’s Formula 1 team in 2023