AR Rahman’s directorial debut, Le Musk, premieres at Cannes XR

“Le Musk,” the directorial debut of Oscar, BAFTA and Grammy-winning Indian composer AR Rahman (“Slumdog Millionaire”), will have its world premiere at the Cannes Film Market’s Cannes XR program.

The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with movement, music and scent integrated into the narrative. It follows heiress and musician Juliet Merdinian who, 20 years ago after being orphaned, seeks out the men who changed her destiny with a powerful memory – that of her scent.

Rahman developed the story from an original idea of ​​his wife Saira. They share a love of perfume and wanted to use scents as a narrative tool in immersive cinema. Rahman directed and composed the score from a script by Gurachi Phoenix.

“’Le Musk’ was developed over several years with collaborators around the world; Our goal was to create an unprecedented, subtle, sensual cinematic surrealism. Creating a feature-length VR cinematic experience that pushes the boundaries of storytelling and engages multiple senses was a guiding principle for me. Flavor and music together bring subjectively warm memories for the audience,” Rahman said.

The cast includes Nora Arnezeder (“Army of the Dead”) and Guy Burnet (“Oppenheimer”) in the lead roles, as well as Munirih Grace (“Pure”) and Mariam Zohrabyan.

“Working on the VR experience ‘Le Musk’ under director AR Rahman has been a beautiful journey of finding new forms of artistic expression. Through “Le Musk” we have opened up a new, far-reaching frontier of storytelling where we hope to inspire and challenge through the senses. This film is an experience like no other,” said Arnezeder.

“Le Musk” was filmed in Rome and shows interdisciplinary know-how from all over the world. It was shot with 14 different cameras recording super definition quality video. Post-produced in the 360 ​​degree stereoscopic VR workflow with higher resolution and frame rate, “Le Musk” was completed by 10 VFX houses from around the world with almost a petabyte of data.

Thanks to a partnership with the Cannes Film Market and Cannes XR, “Le Musk” can be experienced in Los Angeles-based company Positron’s immersive VR chair, which integrates motion, scent, immersive sound and haptics.

“The film’s creative genesis, unveiled with Intel and partners, heralds a new frontier for immersive new-age storytellers like AR Rahman,” said Ravindra Velhal, Global Content Technologist, Intel Corporation and Executive Producer and VR Technology Director of “Le Musk. ” “The film features cutting-edge technology that does justice to the storyteller to push the boundaries of immersive cinema. With movement, music and scent integrated into the narrative, it becomes the most immersive VR cinema of its time – in a way you’ve never experienced before.”

The film is being produced by Rahman’s ARR Studios with Ideal Entertainment and Intel as co-producers and Thenandal Studio and Palani Andavar Holdings as associate producers.

Cannes XR is a Cannes Film Market program dedicated to immersive technologies and cinematographic content.

https://variety.com/2022/digital/news/ar-rahman-le-musk-cannes-premiere-1235267051/ AR Rahman’s directorial debut, Le Musk, premieres at Cannes XR

Charles Jones

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