Amazon Prime Video reveals plans for an Emmy FYC Fest this month

Amazon Prime Video is activating its Emmy Phase 2 plans and is hosting an “FYC Fest” over the weekend of Friday, August 12 through Sunday, August 14 to announce its 30 Emmy nominations.

The weekend event will be held at three different locations in the Los Angeles area including Sherman Oaks, Santa Monica and West Hollywood. The outdoor activities are inspired by Prime Video’s Emmy-nominated titles, including The Marvelous Mrs. Maisel, Lizzo’s Watch Out for the Big Grrrls, Lucy and Desi and The Boys Presents: Diabolical.

Attractions include miniature golf games themed to some of the Prime Video shows; a target game inspired by The Boys Presents: Diabolical; a huge nominated show-inspired art installation; and design your own FYC Fest tote bags with custom embroidered icons from Prime Video Emmy-nominated shows.

The festival also includes food trucks serving food and beverages to Prime Video’s Emmy-nominated shows; Photo ops and a live DJ.

Prime Video’s Emmy nominations include 12 for “The Marvelous Mrs. Maisel”, six for “Lizzo’s Watch Out for the Big Grrrls”, six for “Lucy and Desi”, two for “Savage X Fenty Show Vol. 3” and individual nominations for the 57th Academy of Country Music Awards, “A Very British Scandal”, “Goliath” and “The Boys Presents: Diabolical”.

Admission is free and no registration is required. Click here for more information.

Locations & opening times:
Friday, August 12: Westfield Fashion Square Parking Lot, 4725 Woodman Ave, Sherman Oaks (1:00 p.m. to 8:00 p.m.)

Saturday, August 13: Parking lot at 3rd Street Promenade, 123 Santa Monica Blvd, Santa Monica (11:00 a.m. to 6:00 p.m.)

Sunday, August 14: Pacific Design Center Plaza, 8687 Melrose Ave, West Hollywood (11 a.m. to 6 p.m.)

FYC Fest is a follow-up to Amazon’s The Prime Experience, which took place in Beverly Hills in May at a property that was transformed into a multi-room experience to promote its Emmy nominees. Amazon Prime Video reveals plans for an Emmy FYC Fest this month

Charles Jones

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