The AFL has ended its 30-plus-year relationship with major beverage partner Coca-Cola.
7NEWS reporter Mitch Cleary revealed the sponsorship split, which was later confirmed by the AFL.
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According to Cleary, Schweppes Australia is expected to become a new beverage partner from 2023.
The news divided football fans on social media, sparking the “Coke vs. Pepsi” debate and further controversy over preferred soft drink brands.
“As long as I can wait in line forever and pay WAAAAAY more than is reasonable, I’ll be happy,” mused one player.
But Cleary said it wouldn’t affect fans on next season’s game day.
“Stadiums have individual arrangements with beverage suppliers for the game day, regardless of the AFL’s beverage partnership. For example, Coca-Cola will remain in the MCG and Marvel stages.”
The AFL said in a statement: After many successful years together, the partnership between the AFL and Coca-Cola ended in October of this year.
“The AFL recognizes the incredible support of Coca-Cola and sincerely thanks them for their dedication to football.
“The AFL will make an announcement regarding its beverage category partnership in due course.”
https://7news.com.au/sport/afl/afl-splits-with-longtime-major-sponsor-rival-company-tipped-to-sweeten-new-deal-c-8805424 AFL separates from long-term main sponsor Coca-Cola, the rival company Schweppes becomes the new AFL beverage partner