A+E Networks launches Korean series “If You Wish Upon Me” worldwide

A+E Networks announces a multinational launch for If You Wish Upon Me, a Korean drama series produced by its unit A+E Studios, on Wednesday.

The show is a transformative story of an impoverished man with a troubled past and a twisted attitude who inadvertently joins Team Genie, a group that fulfills the last wishes of patients in hospice care. For the first time, he takes care of people other than himself and learns to open his heart and live harmoniously. Each episode has a separate story of a patient in hospice care and Team Genie’s journey to fulfill their wishes.

The series was inspired by a true account of the Make-a-Wish Foundation in the Netherlands, an international foundation that acts as a center for wish-fulfillment activities for children with a critical illness. The adaptation of “If You Wish Upon Me” adds a hospice setting and creates relatable characters and heartwarming situations.

In South Korea, the show will premiere on KBS first, followed by Lifetime Korea. Elsewhere, it’s being played on streaming platforms Viu in 16 markets (Asia, Middle East, and South Africa), Viki (Americas, Europe, and Oceania), and U-Next in Japan.

The production stars are Ji Chang-wook, Sung Dong-il and Choi Soo-young. A+E Networks is the only studio financier and distributor.

A+E Korea’s script-drama strategy in Korea has previously been involved with Backstreet Rookie, Woori the Virgin and Dramaworld. The company says it will “continue to develop and create high-quality K-drama and monetizable intellectual property.”

“A+E Networks continues to double down on creating relevant and globally monetizable IP across genres and formats. Global demand for K-Dramas continues to grow. ‘If You Wish Upon Me’ is our first creative partnership with A+E Studios and reflects the ambition and belief in the appeal of the genre,” said Saugato Banerjee, MD for Asia at A+E Networks. The company is a joint venture between Disney-ABC Television and Hearst Corp.

“Korean content has become a global phenomenon thanks to its distinctive stories and production values. As part of a global media group, A+E Networks Korea strives to provide exceptional content worldwide by increasing our investment in creative works,” said Soh Young-sun, GM Korea and regional head of digital business development at A+E Networks. “We are excited to air ‘If You Wish Upon Me’ during prime time on public broadcaster KBS2 and Lifetime Korea. Based on our strength as a global media group, A+E Networks Korea also expects to drive intellectual property creation in the form of adaptations and remakes.”

https://variety.com/2022/tv/news/ae-networks-korean-series-if-you-wish-upon-me-1235337660/ A+E Networks launches Korean series “If You Wish Upon Me” worldwide

Charles Jones

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